Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
권호 표지

A Study on the Factors of Mobile Applications Adoption

모바일 어플리케이션 수용 요인에 관한 연구

  • 한필구 (한국관세무역개발원 AEO 지원센터) ;
  • 박재석 (대림산업 경영지원본부 회계팀) ;
  • 전병호 (서울여자대학교 교양대학) ;
  • 강병구 (고려대학교 경상대학 경영학부)
  • Received : 2010.07.16
  • Accepted : 2010.09.18
  • Published : 2010.09.30
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Abstract

Mobile applications market has emerged as new business model. The purpose of this study is to analyze the factors of mobile applications adoption. Based on prior studies of TAM and mobile technology/service, service quality, user experience, OS compatibility, self-efficacy, innovativeness, perceived usefulness, perceived ease of use, and cost were identified as affecting factors of mobile applications adoption. According to the results, service quality is significantly related to the perceived usefulness, and self-efficacy and innovativeness are significantly related to the perceived ease of use. User experience was also found to be related to both the perceived usefulness and the perceived ease of use. In case of OS compatibility, it was found to be significantly related to the perceived ease of use, but not to the perceived usefulness. Both the perceived usefulness and the perceived ease of use were found to be related to the adoption of mobile applications. However, cost was not found to be significant to the relationship between the perceived usefulness/the perceived ease of use and the adoption of mobile applications. This study contributes to provide the base of activation strategies and practical implications for mobile applications.

Keywords

Acknowledgement

Supported by : 서울대학교 사회과학연구소

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