International Commerce and Information Review (통상정보연구)

Korea Association for International Commerce and Information (한국통상정보학회)
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A Study on the Determinant of Foreign Market Entry Mode and Performance of Korean Manufacturing Firms

한국제조기업의 해외시장진입방식 선택요인과 성과

  • Received : 2009.11.16
  • Accepted : 2009.12.18
  • Published : 2009.12.27
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Abstract

We identify key theoretical approaches, constructs, and primary variables of interest that exist in the foreign market entry mode articles. This provides fertile ground for continued development in our foreign market entry mode research. Using the integrated framework, this paper examines the determinants of foreign market entry mode choice by Korean firms and the impact of the entry mode choice on performance in a unified model. Using a database of KIS-VALUE in Korea from 2003 to 2005, we find that the hypothesized effects of related factors on entry modes are partially supported.

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