대한지리학회지 (Journal of the Korean Geographical Society)

대한지리학회 (The Korean Geographical Society)
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협력적 관광개발을 위한 이해집단 분석틀 개발에 관한 연구

Development of Stakeholder Analysis Framework for Collaborative Tourism development

  • 발행 : 2009.12.31
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⟨ 이전 논문 다음 논문 ⟩

초록

오늘날 관광이 개발전략으로써 각광을 받고 있지만, 그 결과는 개발과 관련된 이해집단을 어떻게 관리하느냐에 따라 달라질 수 있다. 이러한 이유로 어떻게 효율적으로 이해집단들을 관리하는지의 문제가 최근의 연구관심사가 되고 있다. 조직이론으로부터 시작된 협력이론은 이러한 문제에 대한 하나의 대안을 제시하기는 했지만, 이해집단들 사이의 역학관계를 충분히 고려하지 않은 한계를 가지고 있다. 본 논문은 이러한 관점에서 크게 다음 두 가지의 연구목적을 가지고 있다. 첫째, 관광개발의 맥락에서 협력이론을 비판적으로 분석하고, 그 한계를 보완하기 위하여 이해집단 분석틀의 필요성을 밝혀내는 것이며, 둘째 이러한 이해집단 분석틀의 모델을 제시하는 것이다. 본 논문에서 연구자는 이익, 관점, 권력자원, 관여도, 영향력, 정당성의 여섯 가지 요인으로 구성된 이해집단분석틀을 제시하였는데, 이러한 분석틀은 이해집단 파악, 이해집단 분석, 이해집단 관리전략 설정의 3단계로 설정된다. 본 논문에서 제시된 이해집단 분석틀은 협력적인 관광개발을 좀 더 효율적으로 이끌어내는데 도움이 될 수 있을 것이다.

Although tourism has been quite popular as development strategy, the outcomes may vary dependent upon managing stakeholders involved. Thus, stakeholder management has been the subject of growing research interests recently. Collaboration theory was suggested as an alternative to this question; however, collaboration theory may provide potential benefits, it lacks in consideration into stakeholder power relations. The purpose of this paper is two foleded. One is to examine critically collaboration theory in the context of tourism development, and address the necessity of stakeholder analysis framework, and the other is to provide the framework. This paper argues that careful analysis of stakeholders from diverse perspectives should be done in advance, and presents stakeholder analysis framework which consists of six analysis indicators: interest, perspective, power base(resource), involvement, influence, and legitimacy. The framework consists of three stages: (1) identifying stakeholder, (2) assessing stakeholder, and (3) establishing strategies. It is argued that the framework in this paper can be useful to analyze stakeholders and to set up strategy for more collaborative tourism development.

키워드

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