IE interfaces (산업공학)

Korean Institute of Industrial Engineers (대한산업공학회)
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A method to build competitive strategy based on the ubiquitous business model repository

유비쿼터스 비즈니스 모델 저장소를 이용한 경쟁 전략 수립 방법

  • Song, Hee-Seok (Department of Management Information Systems, Hannam University) ;
  • Han, Kwan-Hee (Department of Industrial and Systems Engineering, Gyeongsang National University) ;
  • Yeo, Jae-Hyun (Korea Information Society Development Institute (KISDI)) ;
  • Park, Gwang-Man (Electronics and Telecommunications Research Institute (ETRI)) ;
  • Lee, Kwang-Hee (Electronics and Telecommunications Research Institute (ETRI))
  • Received : 2008.02.20
  • Accepted : 2008.06.10
  • Published : 2008.09.30
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Abstract

It is important to choose and develop right business model in the process of implementing the ubiquitous service concept. In particular, it is also required to build a method which can assist in establishing a business model in a competitive perspective to differentiate business strategy. However, we could not find the existing studies which tried to develop business model including methods on how to differentiate business strategy in a competitive environment. In this study, we propose an ontology for repository of ubiquitous business model and address on how to apply the proposed business model repository to real ubiquitous industry. We also built a repository of unlicensed wireless device industry to check the applicability of proposed ubiquitous business model ontology and to show the various examples. We expect that building the business model repository contributes to reduce the redundancy and inefficiency for industry as well as to increase likelihood of business success for an individual company.

Keywords

References

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