• Title, Summary, Keyword: business model

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Business Model Mining: Analyzing a Firm's Business Model with Text Mining of Annual Report

  • Lee, Jihwan;Hong, Yoo S.
    • Industrial Engineering and Management Systems
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    • v.13 no.4
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    • pp.432-441
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    • 2014
  • As the business model is receiving considerable attention these days, the ability to collect business model related information has become essential requirement for a company. The annual report is one of the most important external documents which contain crucial information about the company's business model. By investigating business descriptions and their future strategies within the annual report, we can easily analyze a company's business model. However, given the sheer volume of the data, which is usually over a hundred pages, it is not practical to depend only on manual extraction. The purpose of this study is to complement the manual extraction process by using text mining techniques. In this study, the text mining technique is applied in business model concept extraction and business model evolution analysis. By concept, we mean the overview of a company's business model within a specific year, and, by evolution, we mean temporal changes in the business model concept over time. The efficiency and effectiveness of our methodology is illustrated by a case example of three companies in the US video rental industry.

A New Conceptual Framework for Designing Cloud Computing Business Model (클라우드 컴퓨팅 비즈니스 모델 개발을 위한 프레임워크 설계)

  • Lee, Young-Ho;Park, Ji-Ae
    • Korean Management Science Review
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    • v.28 no.1
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    • pp.11-24
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    • 2011
  • In this paper, we develop a new conceptual framework for finding new business opportunities in the cloud computing environment. We propose a service model framework for cloud computing business. In the service concept of the proposed business model, we categorize customer needs and service offering value, while we analyze customer behavior for developing revenue model. In addition, we analyze cloud computing market drivers for finding an evolution path of the proposed business model. Finally, we develop cloud computing business strategies for Korean IT service industry.

6th Industry Start-up Business Model Development using Agricultural Products (농산물을 활용한 6차 산업 창업 비즈니스 모델 개발)

  • Kim, Hee-Dong
    • Korean Journal of Organic Agriculture
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    • v.25 no.4
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    • pp.711-724
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    • 2017
  • The purpose of this research is to go beyond the policy support of the traditional sixth industry and to build a business model of the farmers' business by establishing the business model of the establishment of the sixth industry utilizing agricultural products of individual farmers. First, we defined the business model of the 6th agricultural industry, and secondly set up two models via FGI based on the 9 block model of BMC (Business Model Canvas), and applied feasibility, cost appropriate, differentiation point Through the establishment of hard-working business, sales consolidation, consumer-centric model set. Third, using the Delphi method in each area of 9 Block, the final 21 components were set. Through this BMC model, it was shown that discrimination and accessibility are important factors in the 6th agricultural field foundation business model.

A Study on the Development of Measurement Instruments for the Business Model of Electronic Commerce in the Strategic Perspective (전략적 관점에서 본 전자상거래 비즈니스 모델의 측정도구 개발에 관한 연구)

  • Song Young-Il;Jeon Ho-Il
    • The Journal of Information Systems
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    • v.15 no.3
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    • pp.1-34
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    • 2006
  • The purpose of this study Is to develop empirically validated instrument for business model. The previous researches related to business model were almost taxonomies. And the focus of those researches were the classification by the degree of integration and innovation the origin, and the main source of revenue etc. In the emerging fields such as IT, e-commerce, and e-business, it tends to overlook methodological issue in its substantive relationships and also measurement. Business model is taken an interest in recent years. However, as the non-establishment of construct on business model has made no empirical study, this, study tries to develop an empirical validated instrument that identifies the dimensions of business model by uncovering meaningful group or categories. For this, the outlined domain of business model are defined as an organizational level that competes in the industry through the literature reviews. And the traits such as process integration, value chain reconstruction, strategic alliance with another business model, specialty in a certain wet sustainability of essential capabilities, differentiation, convertibility, customer orientation, revenue stream, newness, innovation leadership: and vision sharing are identified in those respective domains, and then the traits are classified into five dimensions such as interlinkageableness, valueness, functionalness, preemptiveness, and goalness by their characteristics. Generating items are continued on the basis of operationalization. Confirmatory factor analysis is performed in order to develop validated instrument with LISREL measurement model. Finally the instrument is developed through the previous procedure. The implication of this study is the first empirical effort to assess business model. The resulting instrument can be used with dependent variables in the future study related to business model. And the establishment of construct of business model is able to make a basis to rise an additional issue consequently. In the practical side, the instrument also can be employed as an assessment framework that can assess whether the expected value success or not. The instrument with the measurement can be used on competitor's business model, In. When an investment into a i-m with a specific business model, these instrument developed can be presented as the basic framework of assessment.

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A study on the O2O Commerce Business Process with Business Model Canvas

  • PARK, Hyun-Sung
    • Journal of Distribution Science
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    • v.18 no.5
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    • pp.89-98
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    • 2020
  • Purpose: The growth of online commerce is now becoming a major threat and a new opportunity for retailers. Existing offline retailers struggle to cope with new online retailers' threats by utilizing offline infrastructure. Besides, online retailers expand their online strengths to offline sales by opening their offline stores. Many retailers are paying close attention to the O2O business and the resulting changes. Thus, this research focuses on the O2O business model and process that retailers can adopt. Research design, data and methodology: Considering the features of products that retailers sell, this paper divides O2O business process with the following criteria: delivery lead-time and delivery area. And This research uses the business model canvas to define the features of O2O commerce business process. This paper also uses nine key elements in the business model canvas for analyzing the structure of O2O commerce business. Results: This paper suggests the delivery model of retailers respond to offline customer orders and summarizes the following results. (1) Considering characteristics such as logistics process, delivery area, and product type, we define the features of O2O business models: wide-area (warehouse) based O2O business model, regional area (store) based O2O business model and time-separated O2O business model. (2) This study checks the availability of the business model through the business cases of O2O business models. (3) This study also analyzes the O2O business model of domestic retail companies by the factors defined in the business model canvas. Conclusions: Retailers can adopt the O2O business process to fit their business requirements and strategy. The online retailers who deal with normal consumer products mainly have the wide-area based O2O business model. The wide-area based O2O business model can be suitable for retailers who manage inventory centrally. The time-separated O2O business model can be a good solution for fresh food retailers to operate the logistics process efficiently. And to shorten the delivery lead-time of fresh foods, the regional area based O2O business model can be fit to the retailer that utilizes its offline logistics or sales infrastructure. It may be much more important for retailers to share the inventory information with other branches and to change the role of offline stores.

Emerging IT Services Model : Cloud Business Model, Focused on M-Pesa Case (새로운 IT 서비스 모델, 클라우드 비즈니스 모델 : M-Pesa 사례 분석)

  • Hahm, Yukun;Youn, Youngsoo;Kang, Hansoo;Kim, Jinsung
    • Journal of Information Technology Services
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    • v.11 no.3
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    • pp.287-304
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    • 2012
  • Cloud computing, which means a new way of deploying information technology(IT) in organizations as a service and charging per use, has a deep impact on organizations' IT accessibility, agility and efficiency of its usage. More than that, the emergence of cloud computing surpasses a mere technological innovation, making business model innovation possible. We call this innovation realized by could computing a cloud business model. This study develops a comprehensive framework of business model, first, and then defines and analyzes the cloud business model through this framework. This study also examines the case of M-Pesa mobile payment as a cloud business model in which a new value creation and profit realization schemes have been realized and industry value network has changed. Finally, this study discusses the business implications from this new business model.

Development and Application of Business Model Analysis Framework (비즈니스 모델 분석 프레임 워크의 개발과 적용)

  • Ahn, Ji-Hang;Choi, Sang-Hoon;Chang, Suk-Gwon;Kim, Yong-Ho
    • Information Systems Review
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    • v.5 no.1
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    • pp.19-32
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    • 2003
  • This paper develops a business model analysis framework and suggests a step-wise approach to the exploration of new business models. Three generic business model components, Value Change Model, Value Connection Model, and Value Complement Model, are identified based on their value propositions, and a composite of them, called Value Combination Model, is proposed. In order to integrate various value propositions from these business models, a business model analysis framework is also suggested. In order to test its real-world applicability, a case study is performed on the WLAN services and the effectiveness of the framework as a business model analysis tool is demonstrated.

A method to build competitive strategy based on the ubiquitous business model repository (유비쿼터스 비즈니스 모델 저장소를 이용한 경쟁 전략 수립 방법)

  • Song, Hee-Seok;Han, Kwan-Hee;Yeo, Jae-Hyun;Park, Gwang-Man;Lee, Kwang-Hee
    • IE interfaces
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    • v.21 no.3
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    • pp.283-293
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    • 2008
  • It is important to choose and develop right business model in the process of implementing the ubiquitous service concept. In particular, it is also required to build a method which can assist in establishing a business model in a competitive perspective to differentiate business strategy. However, we could not find the existing studies which tried to develop business model including methods on how to differentiate business strategy in a competitive environment. In this study, we propose an ontology for repository of ubiquitous business model and address on how to apply the proposed business model repository to real ubiquitous industry. We also built a repository of unlicensed wireless device industry to check the applicability of proposed ubiquitous business model ontology and to show the various examples. We expect that building the business model repository contributes to reduce the redundancy and inefficiency for industry as well as to increase likelihood of business success for an individual company.

A Study on Business Model of Fintech - Focus on the Business model canvas - (핀테크의 비즈니스 모델에 관한 연구 - 비즈니스 모델 캔버스를 중심으로-)

  • Ryu, Jeong-Min;Seo, Yong-Mo;Cho, Han-Jin
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.171-179
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    • 2016
  • The purpose of this study is to deduce a successful business model of fintech and suggest the business model component in fintech on domestics. Business model has suggested on a strategic levels but it is to a value of corporation. From literature research, we find a conceptual character and its component of business model. The results show that we understand the business model of fintech. We suggest business model of component for a successful entry of market. These results suggest business model canvas by Alexander Osterwalder. This business model consist of 9 blocks - customer segmentation, value proposition, customer relationship, key resource, key activity, key partnership, revenue stream, and cost structure. These components need an analytic approach for a successful entry and settlement of market. Also, we analyze and suggest a fintech business model and directivity of its components.

Methodology for Developing a Ubiquitous Business Model: Incorporating Co-Creation Experiences (유비쿼터스 컴퓨팅 환경에서의 비즈니스 모델 개발 방법론: 가치의 공동 창출 경험을 중심으로)

  • Kim, Kyung-Kyu;Park, Sung-Kook
    • The Journal of the Korea Contents Association
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    • v.9 no.2
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    • pp.326-338
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    • 2009
  • In this paper, we argue that characteristics of ubiquitous business are different from those of e-business or m-business. We have developed a u-business model development framework incorporating the concept of value co-creation experiences, which is a core of the ubiquitous business paradigm. The framework of u-business model development presented in this paper consists of eight steps such as defining of domain, discovery of opportunity nucleus, defining of potential co-creation experience environment, deriving candidates of u-business services, selecting u-business killer services, defining value propositions of u-business killer services, defining u-business killer service offerings, and drawing a resource map of u-business killer services. The proposed u-business model development framework offers useful guidelines for practitioners to develop successful u-business models under a ubiquitous business paradigm.