Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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Analyzing the Indirect Effect of Food Involvement on Vegetable Consumption among Adults in Jeonnam Area

전남지역 성인들의 음식 몰입이 채소 소비에 미치는 간접효과의 분석

  • Published : 2008.02.29
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Abstract

The purpose of this study was to measuring the causal relationships among food involvement, health, mood, convenience, sensory appeal, weight control and vegetable consumption. A total of 290 questionnaires were completed. Structural equation model was used to measure the causal relationships among constructs. Results of the study demonstrated that the structural analysis result for the data also indicated excellent model fit. The effects of food involvement on health, mood, convenience, sensory appeal, weight control and vegetable consumption were statistically significant. As expected, health, mood, sensory appeal and eight control had significant effects on vegetable consumption. Moreover, health, mood, convenience, sensory appeal and weight control played mediating roles in the relationship between food involvement and vegetable consumption. In conclusion, based on structural analysis, a model was proposed of interrelations among food involvement, health, mood, convenience, sensory appeal, weight control and vegetable consumption. It should be noted that the original vegetable consumption model was modified and should, preferably, be alidated in future research. Other variables, such as attitude, subjective norm and perceived behavior control, may be incorporated to form vegetable consumption models that consist of new antecedent and consequence pairs.

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References

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