Journal of Families and Better Life (가정과삶의질연구)

Korean Home Management Association (가정과삶의질학회)
권호 표지

Digital Stress of Consumers in Using Digital Goods

디지털 제품 관련 소비자 스트레스에 관한 연구

  • 김정은 (서울대학교 소비자학과) ;
  • 여정성 (서울대학교 소비자학과)
  • Published : 2007.06.29
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to find out the level of digital stress that people experience and to investigate the effects of socio-economic variables on that. To collect data, structured questionnaire was developed and 1,200 questionnaires were distributed through internet. There were 2 dimensions in this study to examine digital stress. First dimension was about the devices themselves: computers and the other digital goods. Second dimension was about the time digital stress occurring in consumers' decision-making process: purchasing and using. Based on Yeo&Kim(2004), sub-dimensions of purchasing and using aspects were chosen. 5 sub-dimensions in purchasing side were new technology, cost, variety of alternatives, warranty service, and informational problem 6 sub-dimensions in using field were mal(or impaired)-functioning. physical aspects, immaturity in use, pressure to use, addiction to use, and informational problem. As independent variables, sex, age, educational level, digitalization acceptability and computer usability were used. The overall level of digital stress was around the average point which was not as high as expected. Digital stress of purchasing was higher than that of using. First, in purchasing aspects, the level of digital stress was relatively high in cost, variety of alternatives and warranty service. Hence, clear communications with consumers about the distinctive aspects and cost of digital devices in market are needed. Secondly, in using side, mal-functioning and physical aspects were relatively more powerful stressors. In the other words, the more serious problems were not from the characteristics of individual consumers but from those of products. Producers should put their best efforts to reduce imperfection (defectiveness) and develop user-friendly digital devices. Also, users' individual efforts to overcome the problems that can be solved privately are necessary. Finally, it was discovered that sex and computer usability were very important variables on digital stress. To extend computer usability of consumers and get over digital illiteracy, it is essential to expand the paths to give chances for people to contact with computers and other digital goods. Still there are lots of people whore computer-illiterate or low-skilled at computers. In policies or educational programs made by government, communities, or schools, more attention should be paid to the digitally vulnerable groups.

Keywords

References

  1. 최정훈 . 이훈구 . 한종철 . 윤진 . 정찬섭 . 오경자 (1993) 인간 행동의 이해, 서울: 법문사
  2. 홍숙기(1996). 성격 심리학, 서울: 박영사
  3. American Institute of CPAs (1998). Top 10 technologies stress communications, Journal of Accountancy, Feb
  4. Baker, R. (2000), Paper on technostress, http://www.cas.usf.edu/lisjlis5937/baker.htm
  5. Bland, R. L. (2000). Diagnosis: Technostress Strategies to reducing and preventing Technostress, http://www.med.usf.edu/~rbland/stress.htm
  6. Cannon, W. B. (1929). Bodily changes in pain, hunger, fear, and rage. New York: Appleton-Century-Crofts
  7. Cinelli, Leslie A. & Ziegler, Daniel J. (1990). Cognitive appraisal of daily hassles in college students showing type A or type B behavior patterns. Psychological Reports, 67, 83-88 https://doi.org/10.2466/PR0.67.5.83-88
  8. Dohrenwend, B. S. & Dohrenwend, B. F.(1981). Life stress and illness: Formulation of the issues. In B.S. Dohrenwend & B.F. Dohrenwend (Eds.), Stressful life events and their contexts. New York: Prodist
  9. Gardner, R M. (2002). Psychology applied to everyday life, Wadworth Publishing, 김유진 편역 (2004), 생활심리학, 서울 : 시그마프레스(주)
  10. Geen, R. G. (1976). Personality: The skein of behavior. St. Louis, Mo.: Mosby
  11. Figueiredo, J. R. (l994). An evaluation of people's attitudes toward technostress and techniques on how to overcome it, http://www.soc.hawaii.edu/leonj/499s99/yamauchi/techno.htm
  12. Raitoharju, Reetta (2005). Information Technology-Related Stress, In The 28th Information Systems Research Seminar in Scandinavia (IRIS28), Kristiansand, Norway, Aug. 6-9
  13. Holmes, T. H. & Rache, R. H. (1967). The Social Readjustment Ratings Scale, Journal of Psycho-somatic Research, 11, 213-218 https://doi.org/10.1016/0022-3999(67)90010-4
  14. Hudiburg, R. A. (1989). Psychology of computer use VII : Measuring technostress: computer-related stress, Psychological Reports, 64, 767-772 https://doi.org/10.2466/pr0.1989.64.3.767
  15. Hudiburg, R. A. (1989). Psychology of computer use XVII : The computer technology hassles scale revision, reliability, and some correlates, Psychological Reports, 65, 1387-1394 https://doi.org/10.2466/pr0.1989.65.3f.1387
  16. Hudiburg, R. A. (1990). Relating computer associated stress to computer phobia, Psychological Reports, 67, 311-314 https://doi.org/10.2466/PR0.67.5.311-314
  17. Hudiburg, R. A. (1995). Psychology of computer use XXXIV : The computer hassles scale: subscales, norms, and reliability, Psychological Reports, 77, 779-782 https://doi.org/10.2466/pr0.1995.77.3.779
  18. Hudiburg, R. A. (1998). Confirmatory factor analysis of the computer hassles scale, Psychological Reports, 83, 883-890 https://doi.org/10.2466/PR0.83.7.883-890
  19. Hudiburg, R. A. (2000). Hassles on the internet: revision of the computer hassles scale(Brief Article), Journal of the Alabama Academy of Science, Jan
  20. Hudiburg, R. A., Ahrens, P. K. & Johns, T.M. (1994). Psychology of computer use XXXI: Relating computer users' stress, daily hassles, somatic complaints and anxiety, Psychological Reports, 75, 1183-1186 https://doi.org/10.2466/pr0.1994.75.3.1183
  21. Hudiburg, R. A., Ahrens, P. K. & Necessary, J.R. (1996). Psychology of computer use XXXV : Differences in computer users' stress and self-concept in college personnel and students, Psychological Reports, 78, 931-937 https://doi.org/10.2466/pr0.1996.78.3.931
  22. Hudiburg, R. A., Ahrens, P. K. & Pashaj, I. (1999). Preliminary investigation of computer stress and the big five personality factors, Psychological Reports, 85, 473-480 https://doi.org/10.2466/PR0.85.6.473-480
  23. Lazarus, R. S. (1966). Psychological Stress and the Coping Process. New York: McGraw-Hill
  24. Lazarus, R. S. (1969). Patterns of adjustment and human effectiveness. New York: McGraw-Hill
  25. Lazarus, R. S. & Folkman, S. (1984). Stress, appraisal and coping. New York: Springer
  26. Lewin, K. (1935). A dynamic theory of personality. New York: McGraw-Hill
  27. Liville, P. (1987). Self-complexity as a cognitive buffer against stress-related illness and depression, Journal of personality and social psychology. 52(4), 663-676 https://doi.org/10.1037/0022-3514.52.4.663
  28. Marcoulidies, George A. (1989). Measuring computer anxiety: the computer anxiety scale, Educational and Psychological Measurement, 84, 733-739
  29. May, R. (1977). Power and innocence: A search for the sources of violence. N.Y.: Norton
  30. Mueller, J. (2001). Teclmology and stress, Stress News, 13(3)
  31. Perez, M. H. (1999). Technostress: How to survive this digital affliction, http://www.peworld.comph/back issue...c0999/features/article2/index.html
  32. Rotter, J. B. (1954). Social learning and clinical psychology. New York: Prentice-Hall
  33. Selye, H. (1956). The stress of life, New York: McGraw-Hill
  34. Selye, H. (1978). On the real benefits of eustress. interviewed by laurence Cherry, Psychology Today, 12: 60, March
  35. Weil, M. M. & Rosen, L. D. (1997). Technostress: coping with technology @Work @home @play. Wiley & Sons, Inc
  36. Weil, M. M. & Rosen, L. D.(1998). Technology causes stress at home, work, Cincinnati Business Courier, Sep. 18
  37. Yeo, J. S., Kim J. E. (2004). Digital stress of consumers in using digital goods, Oral presentation in the IFHE World Congress, Kyoto, Japan, Aug 1-7
  38. Helberger, N. (2004). Digital rights management and consumer acceptability, INDICARE state-of-the-art-report, online available at: http://www.ivir.nl/publications/helberger/INDICAREStateoftheArtReport.pdf
  39. http://www.thefreedictionary.com/
  40. http://www.selfknowledge.com/600.htm
  41. 통계청 http://www.nso.go.kr