Abstract
It is necessary to understand a self-expression and communication in cyberspace using digital photography We have studied the digital camera consumer's self-expression and communication skills and strategy through ethnographic interviews. In this study, we have used ethnographic interviews of 7 informants who had personal web site and are using digital cameras. As a result, It has turned out that informants expressed their self taking pictures of their daily life, friends, and family. Also they imply meaning and feeling in the pictures that had been taken to express their lives. The communication in cyberspace has turned out that informants communicate with other people with digital pictures to show their life. They communicated each other and give information. It means that they made information by themselves to give and share with other people as prosumer. Digital photography to express themselves and communicate in cyberspace enhanced human relationship that had made in cyber space. And it helps to form their self identity. They express their cyber identity with digital photography and it is similar to their self identity that expresses in real life.