Korean Management Science Review (경영과학)

The Korean Operations Research and Management Science Society (한국경영과학회)
권호 표지

Factors Influencing Intension to Use PMP : a combination of Ubiquitousness, Community, Image, and Perceived Enjoyment into the Technology Acceptance Model

PMP 활용에 관한 영향요인 분석 : 유비쿼터스적 특성, 커뮤니티, 이미지, 인지된 즐거움을 중심으로

  • 엄명용 (성균관대학교 경영연구소) ;
  • 김미량 (성균관대학교 사범대학 컴퓨터교육과) ;
  • 김태웅 (성균관대학교 경영학부)
  • Published : 2007.11.30
Download PDF
⟨ Previous Next ⟩

Abstract

The main attractant of portable multimedia player(PMP), is often their versatility : being able to load and play different formats of video, audio, digital images, and interactive media. In this paper, we investigate the factors influencing the usage the PMP, based on the extended version of the Technology Acceptance Model. Using the data collected from online survey, we show that perceived usefulness, perceived ease of use, and perceived enjoyment are the major determinants for using PMP. Factors, including ubiquitousness, community, and image are shown to directly or indirectly determine the level of perceived usefulness and ease of uses. In addition, we classify PMP users into two groups, users seeking hedonic value and utilitarian value, and examine the differences in path coefficients. Properties of the causal paths, including standardized path coefficients, the significance of difference, in the hypothesized model, are also presented, so that we can investigate the relative influences of different dominants, demonstrating how two groups differ in their decision-making processes regarding the PMP usage.

Keywords

References

  1. 강윤정, 이원준, 서영주, '모바일 비즈니스： 모바일 오피스 환경에서 이동성(Mobility)이 PDA 활용에 미치는 영향', 경영과학 , 제23 권, 제1호(2006), pp.21-41
  2. 유창조, 정혜은, '인터넷 쇼핑몰에서의 쇼핑경험의 질이 재방문의사와 구매의사에 미치는 영향에 관한 연구：효용적 가치와 쾌락적 가 치의 구분', 소비자학연구, 제13권, 제4호 (2002), pp.77-100
  3. 이경묵, 유수영, 백윤정, '가상 공동체와 사회적 자본', 한국인사.조직학회 2003년도 추 계 학술연구발표회 발표논문집 , (2003), pp. 230-264
  4. 이동대, '소매점포의 기능성과 쾌락성', 소비문화 연구 , 제6권, 제1호(2003), pp.119-136
  5. 이선로, 조성민, '모바일 기기의 수용형태와 사용에 관한 연구：PDA 시스템을 중심으로', 경영학연구 , 제34권, 제4호(2005), pp.1023- 1052
  6. 이웅규, 이승헌, '정보기술 사용에서의 놀이 성, 유용성 그리고 사회적 영향：미니홈피 사용을 중심으로', 경영정보학연구 , 제15권, 제3호(2005), pp.91-109
  7. 이태민, 전종근, '유비쿼터스 접속성과 상황기 반 제공성이 모바일 상거래 수용의도에 미치 는 영향에 관한 연구 - 기술수용모델 적용을 중심으로-', 경영학연구 , 제33권, 제4호(2004), pp.1043-1071
  8. 정남호, 이건창, 'PDA 중심의 모바일 기술을 활용하는 업무에서 개인특성을 고려한 업무- 기술 적합성이 성과에 미치는 영향', 지식경영연구 , 제6권, 제1호(2005), pp.71-84
  9. 정성훈, 강장묵, 이춘수, '유비쿼터스 컴퓨팅 환경 하에서의 전자무역 보안 쟁점과 전략에 관 한 소고', 통상정보연구 , 제7권, 제3호(2005), pp.135-156
  10. Ajzen, I., 'The theory of planned behavior,' Special Issue：Theories of Cognitive Self- Regulation, Organizational Behavior and Human Decision Processes, Vol.50, No.2 (1991), pp.179-211 https://doi.org/10.1016/0749-5978(91)90020-T
  11. Ajzen, I. and M. Fishbein, Belief, Attitude, Intention and Behavior：An Introduction to Theory and Research, Addison-Wesley, 1975
  12. Arning, K. and M. Ziefle, 'Understanding age differences in PDA acceptance andperformance,' Computers in Human Behavior, Available online at http://www.scie ncedirect.com/science/journal/07475632, 2006
  13. Babin, B.j., W.R. Darden, and M. Griffin, 'Work and or/Fun：Measuring Hedonic and Utilitarian Shopping Value,' Journal of Consumer Research, Vol.20, No.1(1994), pp.644-656 https://doi.org/10.1086/209376
  14. Batra, R. and O.T. Ahtola, 'Measuring the hedonic and utilitarian sources of consumer choice,' Marketing Letters, Vol.2, No.1(1990), pp.159-170 https://doi.org/10.1007/BF00436035
  15. Bloch P.H. and M.L. Richins, 'A Theoretical Model for the Study of Product Importance Perceptions,' Journal of Marketing, Vol.47, No.3(1983), pp.69-81 https://doi.org/10.2307/1251198
  16. Chin, W.W., 'Issues and Opinion on Structural equation Modeling,' MIS Quarterly, Vol.22, No.1,(1998), pp.7-16
  17. Chin, W.W., PLS-Graph User's Guide Version 3.0, C.T. Bauer College of Business, University of Houston, Houston, TX, 2001
  18. Chin, W.W., T. Frye, PLS-Graph User's Guide Version 3.0, Faculty of Management, University of Calgary, Calgary, 2001
  19. Cotterman, W. and J. Senn, Challenges and Strategies for Research in Information Systems Development, Chichester, John Wiley & Sons, 1992
  20. Davis, F.D., A Technology Acceptance Model for Empirically Testing New End- User Information Systems：Theory and Results, Doctoral Dissertation, Sloan School of Management, Massachusetts Institute of Technology, 1986
  21. Davis, F.D., 'Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,' MIS Quarterly, Vol.13, No.3(1989), pp.319-340 https://doi.org/10.2307/249008
  22. Davis, F.D., R.P. Bagozzi, and P.R. Warshaw, 'User Acceptance of Computer Technology： A Comparison of Two Theoretical Models,' Management Science, Vol. 35, No.8(1989), pp.982-1003 https://doi.org/10.1287/mnsc.35.8.982
  23. Donovan, Robert J., John R. Rossiter, Gilian Marcoolyn, and Andrew Nesdale, 'Store Atmosphere and Purchasing Behavior,' Journal of Retailing, Vol.70, No.3(1994), pp.283-294 https://doi.org/10.1016/0022-4359(94)90037-X
  24. Fernback, J. The Individual within the Collective： Virtual Ideology and the Realization of Collective Principles. In Jones, S. G. (ed.), Cyber-Society：Computer-Mediated Communication and Community. London： Sage, 1997
  25. Figge, Stefan, 'Situation-dependent services- a challenge for mobile network operators,' Journal of Business Research - Mobility and Markets：Emerging Outlines of M-Commerce, Vol.57, No.12(2002), pp. 1416-1422
  26. Fornell, C. and D.F. Larcker, 'Structural Equation Models With Unobservable variables and Measurement Errors,' Journal of Marketing Research, Vol.18, No.2(1981), pp.39- 50 https://doi.org/10.2307/3151312
  27. Fournier, Susan, 'Consumers and Their Brands：Developing Relationship Theory in Consumer Research,' Journal of Consumer Research, Vol.24, No.1(1998), pp.343-73 https://doi.org/10.1086/209515
  28. Gefen, D. and D.W. Straub, 'Gender differences in the perception and use of E-mail ：an extension to the technology acceptance model,' MIS Quarterly, Vol.21, No.4(1997), pp.389-400 https://doi.org/10.2307/249720
  29. Gefen, D., E. Karahanna, and D.W. Straub, 'Trust and TAM in online shopping：an integrated model,' MIS Quarterly, Vol.27, No.1(2003), pp.51-90 https://doi.org/10.2307/30036519
  30. Hagel III, J., Armstrong, A., Expanding markets through virtual communities, Cambrigdge, MA, Harvard business School Press, 1997
  31. Hair, J.F., R.E. Anderson, R.L. Tatham, W.C., and Black, Multivariate Data Analysis with Readings, 5th Edition. Macmillan, New York, 1998
  32. Holbrook, M.B., E.C. Hirschman, 'The Experiential Aspects of Consumption：Consumer Fantasies, Feelings, and Fun,' Journal of Consumer Research, Vol.9, No.1 (1982), pp.132-40 https://doi.org/10.1086/208906
  33. Howel, J.M. and C.A. Higgins, 'Champion of Technological Innovation,' Administrative Science Quarterly, Vol.35, No.2(1990), pp.317-341 https://doi.org/10.2307/2393393
  34. Igbaria, M., N. Zinatelli, P. Cragg, and A.L. M. Cavaye, 'Personal Computing Acceptance Factors in Small Firms：A Structural Equation Model,' MIS Quarterly, Vol.21, No.30(1997), pp.279-305 https://doi.org/10.2307/249498
  35. Keil, M., B.C.Y. Tan, K.K. Wei, T. Sarrinen, V. Tuunainen, A. Wassenaar, 'Cross-cultural study of escalation of commitment behavior in software projects,' MIS Quarterly, Vol.24, No.2(2000), pp.299-324 https://doi.org/10.2307/3250940
  36. Koufaris, M., 'Applying the technology acceptance model and flow theory to online consumer behavior,' Information Systems Research, Vol.13, No.2(2002), pp.205-223 https://doi.org/10.1287/isre.13.2.205.83
  37. Laroche, M., M. Cleveland, J. Bergeron, and C. Goutaland, 'The Knowledg-Experience- Evaluation Relationship：A Structural Equations Modeling Test of Gender Differences,' Canadian Journal of Administrative Sciences, Vol.20, No.3(2003), pp.246-259 https://doi.org/10.1111/j.1936-4490.2003.tb00315.x
  38. Lederer, A.L., D.J. Maupin, M.P. Sena, and Y. Zhuang, 'The technology acceptance model and the World Wide Web,' Decision Support Systems, Vol.29, No.3(2000), pp. 269-282 https://doi.org/10.1016/S0167-9236(00)00076-2
  39. Lee, Y., K.A. Kozar, and K.R.T. Larsen, 'The Technology Acceptance Model：Past, Present, and Future,' Communications of the Association for Information Systems, Vol.12, No.50(2003), pp.752-780
  40. Levy, Sidney J., 'Symbols for Sale,' Harvard Business Review, Vol.37, No.3(1959), pp.117-119
  41. Mano, Haim and Oliver, Richard L., 'Assessing the Dimensionality and Structure of the Consumption Experience：Evaluation, Feeling, and Satisfaction,' Journal of Consumer Research, Vol.20, No.3(1993), pp.451- 466 https://doi.org/10.1086/209361
  42. Marsden, Peter, 'Restricted Access in Networks and Models of Power,' American Journal of Sociology, Vol.88, No.6(1983), pp.686-717 https://doi.org/10.1086/227729
  43. Mercer, B., The American Community, New York：Radom House, 1956
  44. Moon, J.W. and Y.G. Kim, 'Extending the TAM for a World-Wide-Web context,' Information & Management, Vol.38, No.4(2001), pp.217-230 https://doi.org/10.1016/S0378-7206(00)00061-6
  45. Moore. G.C. and I. Benbasat, Integrating Diffusion of Innovations and Theory of Reasoned Action Models to Predict Utilization of Information Technology by Endusers, in K. Kautz and J. Pries-Heje(eds), Champman and Hall, London, 1995
  46. Nicosia, Francesco and Mayer, Robert N., 'Toward a Sociology of Consumption,' Journal of Consumer Research, Vol.3, No.3 (1976), pp.65-75 https://doi.org/10.1086/208653
  47. Ong, Chorng-Shyong and Lai, Jung-Yu, 'Gender difference in perceptions and relationship among dominants of e-learning acceptance,' Computers in Human Behavior, In Press, Corrected Proof, Available online at http://www.sciencedirect.com, 2004
  48. Onkivist. S. and J. Shaw, 'Self-Concept and Image Congruence：Some Research and Managerial Implications,' Journal of Consumer Marketing, Vol.9, No.1(1987). pp. 13-24
  49. Rheingold, H., A slice of life in my virtual community, In L. M. Harasim(Ed.). Global Networks：Computers and International Communication, Cambridge, MA：MIT Press, 1994
  50. Sherry, John F., 'Dealers and Dealing in a Periodic Market：Informal Retailing in Ethnographic Perspective,' Journal of Retailing, Vol.66, No.2(1990), pp.174-200
  51. Sirgy, Joseph, 'Self-Concept in Consumer Behavior：A Critical Review,' Journal of Consumer Research, Vol.9, No.3(1982), pp. 287-300 https://doi.org/10.1086/208924
  52. Sproull, L. and S. Kielser. 'Reducing social context cues：Electronic mail in organizational communication,' Management Science, Vol.32, No.1(1986), pp.1492-1513 https://doi.org/10.1287/mnsc.32.11.1492
  53. Swann, W.B. Jr, De La Ronde, C. and J.G. Hixon, 'Authenticity and positivity strivings in marriage and courtship,' Journal of Personality and Social Psychology, Vol.66, No.1(1994), pp.857-869 https://doi.org/10.1037/0022-3514.66.5.857
  54. Szajna, B., 'Empirical evaluation of the revised technology acceptance model,' Management Science, Vol.42, No.1(1996), pp.85- 92 https://doi.org/10.1287/mnsc.42.1.85
  55. Taylor, S. and P.A. Todd, 'Understanding information technology usage：a test of competing models,' Information Systems Research, Vol.6, No.2(1995), pp.144-174 https://doi.org/10.1287/isre.6.2.144
  56. Teo, H.H., H.C. Chan, K.K. Wei, and Z. Zhang, 'Evaluating information accessibility and community adaptivity features for sustaining virtual learning communities,' International Journal of Human-Computer Studies, Vol.59, No.5(2003), pp.671-697 https://doi.org/10.1016/S1071-5819(03)00087-9
  57. Toe, T.S.H., V.K.G. Lim, and R.Y.C. Lai, 'Intrinsic and extrinsic motivation in internet usage,' Omega International Journal of Manamgement Science, Vol.27, No.1 (1999), pp.25-37 https://doi.org/10.1016/S0305-0483(98)00028-0
  58. Venkatesh, V. and F.D. Davis, 'A theoretical extension of the technology acceptance model：Four longitudinal field studies,' Management Science, Vol.46, No.2(2000), pp.186-204 https://doi.org/10.1287/mnsc.46.2.186.11926
  59. Venkatesh, V., 'Creation of Favorable User Perceptions：Exploring the Role of Intrinsic Motivation,' MIS Quarterly, Vol.23, No.2(1999), pp.239-260 https://doi.org/10.2307/249753
  60. Wang, Yi-Shun, and Y.-W. Liao, 'The Conceptualization and Measurement of M-Commerce User Satisfaction,' Computers in Human Behavior, Vol.23, No.1(2007), pp.381- 398 https://doi.org/10.1016/j.chb.2004.10.017
  61. Weiser, M., 'Some Computer Science Issues in Ubiquitous Computing,' Communications of the ACM, Vol.36, No.7(1993), pp.74-84
  62. Weiser, M., 'The Computer for the Twenty- First Century,' Scientific American, Vol. 265, No.3(1991), pp.94-104