Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
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Image Evaluation according to Formative Properties of Hat and the Garment in the Fashion Collection

패션컬렉션에 나타난 모자와 의복의 조형성에 따른 이미지 평가

  • Jeong, Hae-Son (Dept. of Fashion Design, Korea Polytechnic I college) ;
  • Kang, Kyung-Ja (Dept. of Fashion Design, Korea Polytechnic I college) ;
  • Jeong, Su-Jin (Dept. of Clothing & Textiles, Gyeong Sang National University)
  • 정해선 (한국 폴리텍 I 대학 패션디자인학과) ;
  • 강경자 (한국 폴리텍 I 대학 패션디자인학과) ;
  • 정수진 (경상대학교 생활과학부 의류학)
  • Published : 2006.12.31
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Abstract

The purpose of this study is to find out the image according to formative properties of hat and garment in the fashion collection. For the study, the 96 stimuli found frequently in fashion collection from the S/S season of 1998 to the F/W season of 2004 were selected. Sets of stimulus and response scales (7 point semantic) were used as experimental materials. The stimuli were 96 pictures with the types of hat(4), the lengths of hair(3), the types of garment(3), the relations between the color of garment and hat(4), and the materials(4) and patterns of garment(2). The subjects were 415 women college students majoring fashion design related fields and living in Seoul and Gyeongsangnam-do. As statistical methods for data analysis, Factor Analysis, ANOVA test, and LSD test were used. The items of the adjectives were classified into 5 image dimensions; attractiveness, gracefulness, concentration, cuteness, and hardness and softness. Among these factors, each dimensional image was affected by formative properties of hat and garment. The image of a hat-wearer was perceived differently according to the hair style and the formative properties of hat and garment even if the type of hat was same.

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