The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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An Analysis of Formative Properties for the Hat and the Fashion Image in the Fashion Collection

패션 컬렉션에 나타난 모자와 패션 이미지에 대한 조형성 분석

  • Kang, Kyung-Ja (Dept. of Clothing and Textiles, Gyeong Sang National University) ;
  • Jeong, Hae-Sun (Dept. of Fashion Design, IT Polytechnic College)
  • 강경자 (경상대학교 생활과학부 의류학과) ;
  • 정해선 (서울정보기능대학 패션디자인과)
  • Published : 2006.02.28
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Abstract

The purpose of this study is to set a characteristic design by analyzing formative properties for the hat and fashion image shown in fashion collections from the S/S season of 1998 to the F/W season of 2004 in recent seven years. For the study, the 96 stimuli which found frequently in fashion collection were selected. The examines for the image evaluation were women college students majoring fashion design related fields and living in Seoul, Gyeonggi-do, and Gyeongsangnam-do. Data collection was performed in August 2004. As statistical methods for data analysis, internal consistency method, Factor Analysis, MANOVA were used. Based on the analysis of 31 pairs of adjectives for elucidating the total 96 stimuli which were devised by altering the types of garment, the relation between a garment and a color of hat, the types of hat, the length of hair, and the material and design of garment, five factors or attractiveness, gracefulness, concentration, cuteness, and hardness and softness were deduced. And it showed much difference in the types of garment, the relations between a garment and a color of hat, the types of hat, the length of hair, and the material and design of a garment.

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