A Study on Developing the Olive-oil Liaison to Accommodate Wide-spread Well-being Trend

웰빙 트렌드에 따른 올리브유 농후제의 개발과 소비자 만족도에 관한 연구 - 호텔 양식당을 대상으로 -

  • 이강춘 (롯데호텔 부산) ;
  • 윤태환 (동의대학교 호텔.컨벤션경영학과)
  • Published : 2006.12.30

Abstract

The purposes of this study were twofold. First, it aimed to develop the olive-oil liaison (Roux). Second, it tried to examine customer perceptions of the olive-oil liaison compared with commonly used butter liaison in hotel restaurants. The theme of the study was derived from the present trend of pursuing healthy food so-called 'well-being'. As a result, the extra virgin olive-oil liaison(Roux) with the optimal ratio of 1.4 : 1 (flour: olive-oil) was developed through repeated sensory tests. The findings also showed that customers prefer products with the olive-oil liaison to products with butter liaison in terms of satisfaction and intention to re-purchase.

Keywords