한국생활과학회지 (Korean Journal of Human Ecology)
- 제14권4호
- /
- Pages.683-692
- /
- 2005
- /
- 1226-0851(pISSN)
- /
- 2234-3768(eISSN)
사무직 남성의 의복쇼핑성향과 드레스셔츠 구매실태
Clothing Shopping Orientations and Purchasing Practices for Dress Shirts of Male Office Workers
- Kim, Kyung-Hee (Dept. of Fashion Design Information, Chungbuk National University) ;
- Cho, Kyeong-Sook (Dept. of Apparel, Merchandising, Design, & Textiles, Washington State University)
- 발행 : 2005.08.31
초록
This study was intended to analyze the clothing shopping orientations and purchasing practices for men's dress shirts. It was conducted by means of convenience sampling survey with male office workers who usually wear dress shirts at work and who also live in Seoul, Geonggi, and Chungcheong area. The data collected were analyzed by frequency analysis, cross-tabulation analysis, factor analysis, t-test, and ANOVA using SPSS. The results are as follows: 1) Clothing shopping orientations were classified into six factors: brand oriented; planned; enjoying; expediency oriented; negative shopping; and low price oriented. There were partially significant differences in clothing shopping orientations according to the surveyees' age. 2) The surveyees prioritized low price and expediency in clothing shopping, but they also showed low interest in brands. 3) The criteria for purchasing were in the order of size, color, comfort, and design. There were also partially significant differences in the estimation criteria for dress shirts according to marital status and age. 4) Most respondents tended to purchase 3 or 4 pieces of dress shirts a year, paying 30,000 to 50,000 won for a piece, usually at department stores. 5) When they purchase a dress shirt, they always considers its size. In the case of married men, however, it is the laundry tag that they do care about.
키워드