Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Influence of the Sale Effect at the Similar of the Personality between the Level of Customer's Involvement and Apparel Salesperson

고객의 관여도 수준 및 의류판매원과의 성격 유사성이 판매효과에 미치는 영향

  • Published : 2005.03.01
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Abstract

The purpose of this research was to consequences of the sale effect derived from similar type of personality between the customer and the apparel salesperson. For the purpose of the verifications, random survey is made to 225 people over 20 years in age among the residence in the district of Seoul and using SPSS program, the reliability, frequency and crosstabs. The results of this study as follows: 1) In the fashion apparels of higher level of involvement, lower assertiveness but carefulness and analytic attitude of the salesperson is preferred rather than the customer's personality. 2) Difference are shown of the consequence of the sale effect by the corresponding type of the personality, depending on the degree of the involvement. 3) As for the level of the influence of the sale effect by the concordance of personality type depending on profession, student group are more conscious rather than the professional group in the aspect of concordance of personality type with salesperson.

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