Abstract
Chair design in recent international furniture exhibitions showed that chair products were varied with several elements in simple and basic shapes. Likewise, the project supposedly referred to a group that could be classified as a design with a concept of ranges, and if the design were aimed at mass production, those group concept could be even stronger in the fields of design. Based on many modern and contemporary examples of mass-produced chairs from three Scandinavian countries namely Denmark, Sweden, and Finland, this study was aimed at discovering new points of view, characteristics, and chair design concerning dominant products. The six companies and three artists were selected as this research's samples. The companies have to have more than four kinds of ranges, and they were Fritz Hansen, Bl Station, K llemo, Lammhults, Artek, and Vivero. We have chosen the 3 artists such as Hans J. Wegner, Bruno Mathsson, and Alvar Aalto who have repeatedly used their own motives to reflect their national identities in various works. The method of the research was the analysis of the current situations of chair designs' ranges. The results of the analysis on the product group for each of the six selected companies show the following variables: 1)Formative characteristics 2)Structural characteristics 3)Emotional characteristics. The artists' groups have symbolically expressed personal identities, and consequently, national identities. Finally, the variation in the simple elements of chair design made the identification of product groups ultimately easier, as the expressions and applications of their identities were used within the scope of mass products in various designs.
