The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)
- Volume 14 Issue 3
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- Pages.89-96
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- 2005
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- 1229-8476(pISSN)
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- 2733-8770(eISSN)
A Study on Automated Negotiation Methodology for Multi-lateral Concurrent Negotiation
- Cho Min-Je (Department of Management Information Systems at Dong-A University) ;
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Choi Hyung Rim
(Division of Management Information Science at Dong-A University) ;
- Kim Hyun Soo (Division of Management Information Science at Dong-A University) ;
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Hong Soon Goo
(Division of Management Information Science at Dong-A University) ;
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Park Young Jae
(Full time researcher, IT Research Center at Dong-A University) ;
- Shim Jung Hoon (Dept. of Management Information Systems at Dong-A University)
- Published : 2005.12.01
Abstract
Though studies on negotiations have actively been conducted in the field of e-Commerce so far, some problems have yet to be solved and many application fields of negotiation systems exist. Currently, many businesses shift from various fields to e-Commerce market, due to recent social changes and expansion of e-Commerce market; however, we need to develop the study of automated agents to resolve the issue of negotiation, which is an essential element in the e-Commerce, by minimizing human interference under the e-Commerce environment. In this study, we intend to propose a new negotiation protocol considering the negotiation alternatives through continuous negotiation rounds in relation to an automated negotiation issue whose participants are one to N (seller to buyers). We also present an agent-facilitated negotiation methodology by which negotiation alternative generation process is automated, in consideration of buyer's negotiation attributes and strategies in the negotiation system.