Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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An Alternative Methodology for Stakeholder Analysis in Rural Tourism Development - A Case Study of Social Network Analysis -

농촌관광개발 이해당사자 분석 방법론 - 사회연결망분석 사례 연구 -

  • Lee, Jou-Yeon (Dept. of Forest Science, College of Agri. & Life Sciences, Seoul Nat'l Univ.) ;
  • Lee, Yeong-Joo (Dept. of Forest Science, College of Agri. & Life Sciences, Seoul Nat'l Univ.) ;
  • Lee, Dong-Ho (Dept. of Forest Science, College of Agri. & Life Sciences, Seoul Nat'l Univ.)
  • 이주연 (서울대학교 농업생명과학대학 산림과학부) ;
  • 이영주 (서울대학교 농업생명과학대학 산림과학부) ;
  • 이동호 (서울대학교 농업생명과학대학 산림과학부)
  • Published : 2005.09.25
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Abstract

This study aimed to apply a methodological approach, 'social network analysis' to a case study for the understanding of relational structure among stakeholders related to green tourism development. By doing so, this study argued that it is important to identify stakeholder's network structure to help green tourism planners develop collaborative relationship among stakeholders. This study identified the stakeholders regarding a community-based festival development in the southern area of Korea, and investigated two types of networks among them: decision-making power relational and intimate network. Interviewer-administrated survey and in-depth interview were employed for data collection. The data was analyzed by SPSS (version 10.0) and Net-MinerII (version 2.5.0), and by constant comparison method. The result revealed that low different groups of the stakeholders were separated in the intimate networt and that the festival organizational body was not connected with other stakeholders in the decision-making power relational network. The existence of separated groups and weak relationship among the stakeholders appeared to relate to age-group differences, and different views on the festival between the stakeholders.

Keywords

References

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