• Title, Summary, Keyword: Rural tourism

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The Effect Relationship Analysis of Rural Tourism Motivations and Rural Experiential Tourism Program Preference (농촌관광 동기가 농촌체험관광프로그램 선호에 미치는 영향)

  • Kim, Ki-Wan;Yoo, Kwang-Min
    • Journal of Korean Society of Rural Planning
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    • v.16 no.2
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    • pp.21-29
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    • 2010
  • This survey was performed with 262 dwellers who live in the city from April 1 to 30, 2009. The following analysis methods were executed; frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. This study analyzed the relationship between rural tourism motivation and rural experiential tourism program preference of city dwellers. Rural tourism motivations are novelty experience, advantageousness, self-attainment, aesthetics, deviation, relationship, relaxation, and nature-scenery. And rural experiences are divided into farmhouse life experience, traditional rural culture experience, outdoor activities experience, wellbeing healthcare experience. Authors found that rural tourism motivations affect rural experiential tourism program preference. So, authors argue that rural tourism needs market segmentation strategy.

Factors Affecting Business Performance of Rural Tourism Operators (농촌관광 사업자의 경영성과에 영향을 미치는 요인)

  • Kim, Kyung-Hee;Hwang, Dae Yong
    • Journal of Agricultural Extension & Community Development
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    • v.27 no.2
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    • pp.65-74
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    • 2020
  • The study aims to identify the factors affecting business performance of rural tourism operators. For this study, 1,004 questionnaires were collected by field survey of rural tourism operators. The linear multiple regression analysis were used to identify factors affecting performance of rural tourism business. The result indicate that the factors influencing the sales of rural tourism business were in order of owning sales facilities, perception of multi-functional value of agriculture and rural, group promotion, number of rooms, and gender. In the case of gender, it was found that females had a high probability of positively affecting sales. The factors influencing the satisfaction of the rural tourism business were in the order of management strategy, number of days of operation, perception of multi-functional value of agriculture and rural, and business career. In the case of management strategy, it was found that the differentiation strategy have a positively affecting the satisfaction of the rural tourism business. As for the business career, the shorter the career, the higher the probability of positively affecting the satisfaction of the rural tourism business. The results of this study would be useful for establishing strategies to improve the management performance of the rural tourism business.

An Urgent Problem and Challenge of Rural Healing Tourism (농촌 치유관광의 당면과제)

  • Kim, Kyung-Hee;Hwang, Dae-Yong
    • Journal of Agricultural Extension & Community Development
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    • v.26 no.2
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    • pp.69-84
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    • 2019
  • Recently rural healing tourism has been attracting tourists' interest in relieving mental stress and restoring physical daily life with nature-friendly experience. The purpose of this study is to explore the urgent problems and challenges of rural healing tourism by conducting focus group interview(FGI) with experts. Fourteen experts were interviewed with a semi-structured questionnaire. From the interview data, six themes were identified for direction of healing tourism development. The results of the study are as follows; The area of rural healing tourism can be explained within the framework of health tourism. As for the difference between rural tourism and healing tourism, rural tourism is expected to enhance physical and mental relaxation, daily restoration, and health promotion if rural tourism expects the understanding and experience of agricultural and rural life, and educational effect. The core components of rural healing tourism were operators' expertise, program with rurality, ecological environment, and storytelling. The findings of this paper implicate the underlying dimension of rural healing tourism from a experts' perspective.

A Study on Rural Interpreter's Behaviors and Needs in Rural Tourism Villages (농촌체험마을의 관광자원 해설인력의 행태분석)

  • Cho, Young-Sook;Lee, Moon-Joo;Jo, Lock-Hwan
    • Journal of Agricultural Extension & Community Development
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    • v.16 no.3
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    • pp.587-614
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    • 2009
  • This research focuses on rural interpreter's behaviors and needs in rural tourism village around country. Although it happens that many farm tourism guides are accomplished in rural tourism village, but significant interest on this topic has not been identified yet. Therefore the primary objective of this study lies in identifying rural interpreter's behaviors and needs who is active play in rural tourism village. The study was conducted in a small rural community where tourism is still at its emerging stage. It was found that rural interpreter played active role by studying about rural culture and farm interpret for himself. But they was pointed out multifarious activities with various rural experience guide, and they used reality in the process of the interpret, but not village history. farm tourism guides demanded their expertise or special ability.

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A Survey Study on Green Tourism Village in Rural Area (녹색농촌 체험마을에 관한 조사연구)

  • Chong, Geon-Chai
    • Journal of the Korean Institute of Rural Architecture
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    • v.8 no.1
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    • pp.90-100
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    • 2006
  • The purpose of this study is to suggest a actual conditions and expert's role on the green tourism in rural community. There are four types of green tourism in rural villages. It is an alternative tourism that has naturalism and sustainability, not mass tourism. I can find it is a one of the new rural development method in a point of view of rural people's income. Green tourism requires a participation of village peoples. So, management hang on not government office, but village people themselves. By surveying green tourism villages in the case of this study, I propose a few results as follow; firstly, green tourism of Korea will give an innovation to stagnant rural society. Secondly, rural people themselves must participate directly in development and guidance, when every programs are advanced. Thirdly, through this project of green tourism, we expect that urban and rural symbiosisically have a network.

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Economic Analysis on Rural Amenity-Based Green Tourism (농촌 어메니티자원을 활용한 그린투어리즘의 경제성 분석)

  • Kwon, Yong-Dae;Hong, Jong-Sook
    • Journal of Korean Society of Rural Planning
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    • v.9 no.3
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    • pp.17-23
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    • 2003
  • This paper aimed at identifying rural amenities valuable in terms of marketed value and economic analysis of green tourism so as to develop policy instruments for new rural communities. We conducted the case study on Jik-Dong rural community in Taejeon city and estimated income effects of green tourism and internal rate of return of investment for rural amenity facilities. The research results are as followings; (1) green tourism participant will spend the worth of 50,392 won per person, (2) earnings from green tourism amounts to about 2,471 thousand won per household, (3) internal rate of return of green tourism investment is estimated as 7%. The strategies far green tourism is suggested as follows; (1) rural amenities should be well maintained for green tourism infrastructure (2) measures to internalize the value of rural amenities should be developed for market oriented peen tourism (3) effective program for inducing visitors with purchasing power should be designed.

A Study on Rural Tourism for Sustainable Rural Development;The Mundangri Case (지속가능한 농촌건설을 위한 농촌관광발전 방향;충청남도 홍성군 문당리의 사례)

  • Bae, Sung-Eui;Kim, Jung-Tae
    • Journal of Agricultural Extension & Community Development
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    • v.10 no.1
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    • pp.77-85
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    • 2003
  • Globalization and the WTO agenda have aggravated socioeconomic problem in rural Koreas. People think that agriculture is out-of-data industry and rural areas lose their vitality. The main question is: What will be the future of the rural areas? Rural tourism is perhaps one of the solution that help improve the situation in rural areas. Rural tourism is however a complex notion and difficult to implement. This paper is an exploratory study of rural tourism and its application. The objective of this study is 1) to explore the idea of rural tourism, 2) to analyze the planning process, and 3) to examine the application of rural tourism in Mundangri, as a study case.

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Characteristics and Significances of China's Rural Tourism (중국 향촌관광의 발전 특성과 의의)

  • Park, Kyong-Cheol
    • Journal of Agricultural Extension & Community Development
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    • v.23 no.3
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    • pp.295-308
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    • 2016
  • The purposes of this research are to not only investigate the time-based and regional characteristics in process of development of rural tourism in China, but also explain the significances of rural tourism in China by economic-political significance and social-cultural significance. The characteristics and significances investigated throughout this research are as follows. First, the development of rural tourism in China can be divided by three stages: the first stage(1980-1990), the second stage(1990-2000), the third stage (2000 -). Second, the rural tourism in China has been mainly developed around the metropolitan city such as Beijing, Chengdu. But, they showed different characteristics in process of development of rural tourism. Third, rural tourism in China has been used in solving san-nong(三農) problems which are the most urgent issues in contemporary China and reducing the gaps of living standard between urban and rural area. Forth, rural tourism in China has contributed in satisfying the needs of travel and leisure caused by the improvement of living standard of people due to China's rapid economic growth. Last, it is suggested in this research that the legal and institutional systems be prepared to guarantee the benefits of farmers.

Important Variables of Rural Tourism Destination that Discriminate Rural Tourism Perception, Experiences, and Intention to Behavior (외국인 농촌관광 중요도속성에 따른 농촌관광 인지도 및 경험여부, 행동의도 판별분석)

  • Han, Song-Hee;Yoon, Yoo-Shik
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.3
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    • pp.293-300
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    • 2015
  • This study was to investigate if there are important variables of rural tourism destination for foreign tourists that discriminate rural tourism perception, experience, and intention to behavior. of the experience activity among the regions and the villages. From the literature review, the survey questionnaires was developed to measure important variables of rural tourism destination, rural tourism perception, experiences and intention to behavior. A total of 799 useful samples were collected and analyzed in SPSS. Factor analysis showed that there are four underlying dimensions (program, preparation to receive, service and regional products, and human service). the results of discriminate analysis showed that service and regional products are important variables in rural tourism perception and experiences. And also service and regional products and human service are important variables in intention to behavior. More detailed discussion and implications are provided in conclusion.

A Study on the Improvement Directions and Case Analysis of Rural Tourism Development in Fiji (피지(Fiji)의 농촌관광개발 사례분석 및 개선방안 연구)

  • Hwang, Hancheol
    • Journal of Korean Society of Rural Planning
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    • v.22 no.4
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    • pp.13-24
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    • 2016
  • Tourism is often considered as one of the main industries to promote development and modernization in small South Pacific islands countries. In Fiji, this was recognized in the 1960s, and resulted in large-scale resort based tourism development in coastal areas. While tourism has obvious advantages to the economy, a lot of problems such as exclusive foreign control of the main hotels and resorts, considerable overseas leakage of earnings, the limited participation by indigenous resource owners, and localized environmental damages to reefs and mangroves are emerging. For sustainable tourism development, it is needed to set growth objectives and targets for tourism in terms of benefits to Fiji, and to concentrate support on 'Rural Tourism' such as community-based tourism that have lower leakage and put more into local economies. Through case study in this paper, to develop rural tourism at the local level, several recommendations are as follows: 1) to introduce various rural tourism programs such as experiencing Fiji's traditional culture, participating in activities, picking fruits and harvesting agro-products, 2) to enhance aggressive promotion and marketing strategies, 3) to build the capacity of local communities for improving the quality of tourism services, and 4) to provide the infrastructure for tourism business such as road accessing, water supply and disaster prevention.