이벤트 참가에 따른 안전만족과 사전기대, 만족과 재방문의사간의 관계 연구: 구조방정식 모형을 중심으로

Study for Safety Satisfaction and Expectation, Satisfactioon, and Revisit of Mega-Event Participation: for Structural Equation Model

  • 권영국 (서울산업대학교 안전공학과) ;
  • 박현지 (동명대학교 관광경영학과)
  • Kwon, Young-Guk (Department of safety Engineering, Seoul National University of Technology) ;
  • Park, Hyun-Jee (Department of Tourism Management, Tongmyoung University)
  • 발행 : 2005.12.31

초록

The effective development of event product for a successful event is first started with figuring out the participation motive of event. Second, what level of expectation before participating event for participant will have. Third, what level of satisfaction and safety satisfaction based on figured out motive and expectation will participant have. Fourth, what level of revisit based on satisfaction will have. The study is needed for these low items. Therefore, this investigation started as an exploratory study for a successful event to analysis the relationship among expectation satisfaction, safety satisfaction and revisit. The results indicated that participated motive is positively influenced on expectation. The expectation is positively influenced on safety satisfaction. The satisfaction is positively influenced on revisit. Finally, the safety satisfaction is positively influenced on revisit. The unique characteristics of this study is considered a safety satisfaction as m event safety and as an important factor when terror becomes often these days.

키워드

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