Abstract
The purpose of this study is to examine the changing process of hairstyle and the fashion trend of hairstyle in the environment where it is possible to change one's hairstyle easily arid .display oneself in various ways and the interest in hairstyle is increasing. To examine the change of real university girls' hairstyle, I selected commencement pictures of Chungnam University as material. As a method of analysis, I compared and anaylized each time period's fashion trend and the change of real university girls' hairstyle after abstracting formative element of hairstyle on the basis of preceding studies on hairstyle and measuring frequency by element of each time period. Analyzing university girls' pictures showed that many of them had curls when various perms appeared and majority of them had straight style when straight perm and magic iron appeared. When products of hairstyling were on the market and globalization changed sense of beauty, it was highly popular to set up forelock with hairstyling products. In a pluralistic social environment, desire for color aspect other than formative aspect increased. As various hairdyes were developed, hairdyeing was generalized and university girls came to accept it as natural. Fashion trend of each time period and university girls' hairstyle showed generally similar trend. In mid 1980s, curl was popular, and, in late 1980s, straight style and setting up forelock with hairstyling products were on the increase. In early 1990s, the emergence of coating perm which combined perm and hairdyeing increased hairdyeing. In late 1990s, straight style was popular and layers expressed naturalness. In early 2000s, university girls showed off their long hair in various ways and hairdyeing drastically increased.
