Korean journal of food and cookery science (한국식품조리과학회지)

Korean Society of Food and Cookery Science (한국식품조리과학회)
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The Gap Analysis of Recognition and Preference for Korean Traditional Foods and Restaurants between Foreign Visitors and Foreign Residents

외래관광객과 주한외국인의 한국음식 및 전통외식업체에 대한 인식 차이 비교 분석

  • Kim Suna (Foodservice Industry Research Team, Traditional Food Division, Korea Food Research Institute) ;
  • Lee Min-A (Foodservice Industry Research Team, Traditional Food Division, Korea Food Research Institute) ;
  • Kim Eun-Mi (Foodservice Industry Research Team, Traditional Food Division, Korea Food Research Institute) ;
  • Lee Seung-Joo (Foodservice Industry Research Team, Traditional Food Division, Korea Food Research Institute)
  • 김선아 (한국식품연구원 전통식품연구본부 외식산업연구팀) ;
  • 이민아 (한국식품연구원 전통식품연구본부 외식산업연구팀) ;
  • 김은미 (한국식품연구원 전통식품연구본부 외식산업연구팀) ;
  • 이승주 (한국식품연구원 전통식품연구본부 외식산업연구팀)
  • Published : 2004.12.01
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Abstract

This study was prepared to present the research data for the promotion of Korean foods and restaurants in Korea and abroad by an analysis of the recognition and preference of Korean traditional foods and an importance-performance analysis of Korean restaurants by foreign visitors (n=351) and foreign residents (n=365). The most recognized Korean foods among foreigners were Bibimbap>Kimchi>Bulogi>Galbi>Samgyetang;however, the most preferred Korean foods were statistically different; Bibimbap>Kimchi>Bulgogi>Galbi>Rameyeon by foreign visitors and Bulgogi>Bibimbap>Galbi>Samgyetang>Kimchi by foreign residents. Especially, the preferences for Samgyetang and Dakgalbi were increased whereas that for Kimchi was decreased in foreign residents. The Korean foods were described as 'hot and pungent' and 'spicy' by foreign visitors, but 'hot and pungent', 'non-greasy' and 'salty' by foreign residents. In choosing a restaurant, 'quality of food' was most important among foreigners, but 'proper price' was considered more significant than 'sanitation and cleanness' by foreign residents compared with foreign visitors. The satisfaction with Korean restaurants of foreign residents was lower than that of foreign visitors. An analysis of importance and performance of Korean restaurants by foreigners was performed. There were significant differences in the evaluations of Korean restaurants between foreign visitors and foreign residents (p<0.05). The importance of the attributes related with 'foods' and 'sanitation' were rated higher by foreign residents. On the other hand, foreign visitors rated the importance of the attributes related to 'eating environment' and 'employees' more highly. Foreign residents significantly rated the performances of Korean restaurants lower in each attribute except 'additional free side dishes' and 'communications'.

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References

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