The Effect of Fit between IT Strategy and IT Investment on the IT Performance

정보기술전략과 투자방향의 일치가 정보기술성과에 미치는 영향

The strategic usages of IT(Information Technology) can convey important competitive advantages with an operational productivity. For this reason, many firms have heavily invested in IT and computing power. However, many companies were getting expected results by IT investment, but some companies had to be satisfied with a poor results. The question of whether or not benefit lead to expected performance is not easy to answer. The purpose of this study was to investigate the relationship among IT strategy, IT investment, and IT performance to resolve this problem. The 147 questionnaire responses completed by IS managers in manufacturing sector was conducted for a test of research hypothesis. ANOVA was used to investigate the relationship among three constructs and six factors. An operational performince of fitted group between IT strategy and IT investment was higher than not fitted group(H1). And also an competitive performance of fitted group between IT strategy and IT investment was higher than not fitted group(H2). The study shows a positive relationship between IT strategic orientation, IT investment direction, and performance of IT. The research results provide empirical evidence that supports the research hypothesis that closer fit between IT strategies and IT investment directions does lead to increase operational and competitive performance of IT.