IE interfaces (산업공학)

Korean Institute of Industrial Engineers (대한산업공학회)
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Identification of Customer Segmentation Sttrategies by Using Machine Learning-Oriented Web-mining Technique

기계학습 기반의 웹 마이닝을 이용한 고객 세분화에 관한 연구

  • Lee, Kun-Chang (School of business Administration, Sung Kynn Kwan university) ;
  • Chung, Nam-Ho (Planning & Consulting Department, Credu Co.)
  • Received : 20020700
  • Accepted : 20021100
  • Published : 2003.03.31
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Abstract

With the ubiquitous use of the Internet in daily business activities, most of modern firms are keenly interested in customer's behaviors on the Internet. That is because a wide variety of information about customer's intention about the target web site can be revealed from IP address, reference address, cookie files, duration time, all of which are expressing customer's behaviors on the Internet. In this sense, this paper aims to accomplish an objective of analyzing a set of exemplar web log files extracted from a specific P2P site, anti identifying information about customer segmentation strategies. Major web mining technique we adopted includes a machine learning like C5.0.

Keywords

References

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