• International Journal of Fuzzy Logic and Intelligent Systems
• /
• v.2 no.3
• /
• pp.204-209
• /
• 2002

The interest of data mining in artificial intelligence with fuzzy logic has been increased. Data mining is a process of extracting desirable knowledge and interesting pattern ken large data set. Because of expansion of WWW, web data is more and more huge. Besides mining web contents and web structures, another important task for web mining is web usage mining which mines web log data to discover user access pattern. The goal of web usage mining in this paper is to find interesting user pattern in the web with user feedback. It is very important to find user's characteristic fer e-business environment. In Customer Relationship Management, recommending product and sending e-mail to user by extracted users characteristics are needed. Using our method, we extract user profile from the result of web usage mining. In this research, we concentrate on finding association rules and verify validity of them. The proposed procedure can integrate fuzzy set concept and association rule. Fuzzy association rule uses given server log file and performs several preprocessing tasks. Extracted transaction files are used to find rules by fuzzy web usage mining. To verify the validity of user's feedback, the web log data from our laboratory web server.

• Communications for Statistical Applications and Methods
• /
• v.8 no.3
• /
• pp.831-840
• /
• 2001

In this study, We introduce the process of web usage mining, which has lately attracted considerable attention with the fast diffusion of world wide web, and explain the web log data, which Is the main subject of web usage mining. Also, we illustrate some real examples of analysis for web log data and look into practical application of web usage mining for eCRM.

• Journal of the Korean Institute of Intelligent Systems
• /
• v.13 no.3
• /
• pp.366-370
• /
• 2003

In this research, we suggest a hybrid intelligent Web recommendation systems based on Web data mining and case-based reasoning (CBR). One of the important research topics in the field of Internet business is blending artificial intelligence (AI) techniques with knowledge discovering in database (KDD) or data mining (DM). Data mining is used as an efficient mechanism in reasoning for association knowledge between goods and customers＇ preference. In the field of data mining, the features, called attributes, are often selected primary for mining the association knowledge between related products. Therefore, most of researches, in the arena of Web data mining, used association rules extraction mechanism. However, association rules extraction mechanism has a potential limitation in flexibility of reasoning. If there are some goods, which were not retrieved by association rules-based reasoning, we can＇t present more information to customer. To overcome this limitation case, we combined CBR with Web data mining. CBR is one of the AI techniques and used in problems for which it is difficult to solve with logical (association) rules. A Web-log data gathered in real-world Web shopping mall was given to illustrate the quality of the proposed hybrid recommendation mechanism. This Web shopping mall deals with remote-controlled plastic models such as remote-controlled car, yacht, airplane, and helicopter. The experimental results showed that our hybrid recommendation mechanism could reflect both association knowledge and implicit human knowledge extracted from cases in Web databases.

• Journal of KIISE:Databases
• /
• v.37 no.5
• /
• pp.221-227
• /
• 2010

Web access sequence mining can discover the frequently accessed web pages pursued by users. Utility-based web access sequence mining handles non-binary occurrences of web pages and extracts more useful knowledge from web logs. However, the existing utility-based web access sequence mining approach considers web access sequences from the very beginning of web logs and therefore it is not suitable for mining data streams where the volume of data is huge and unbounded. At the same time, it cannot find the recent change of knowledge in data streams adaptively. The existing approach has many other limitations such as considering only forward references of web access sequences, suffers in the level-wise candidate generation-and-test methodology, needs several database scans, etc. In this paper, we propose a new approach for high utility web access sequence mining over data streams with a sliding window method. Our approach can not only handle large-scale data but also efficiently discover the recently generated information from data streams. Moreover, it can solve the other limitations of the existing algorithm over data streams. Extensive performance analyses show that our approach is very efficient and outperforms the existing algorithm.

• Journal of Information Technology and Architecture
• /
• v.11 no.1
• /
• pp.25-32
• /
• 2014

Web mining techniques are often used to discover useful patterns from data log generated by Web servers for the purpose of web usage analysis. Yet traditional Web mining techniques do not reflect sufficiently sequential properties of Web log data. To address such weakness, we introduce a framework for analyzing Web access log data by using process mining techniques. To illustrate the proposed framework, we show the analysis of Web access log in a campus information system based on the framework and discuss the implication of the analysis result.

• Journal of Intelligence and Information Systems
• /
• v.8 no.2
• /
• pp.159-175
• /
• 2002

Web mining is an emerging science of applying modem data mining technologies to the problem of extracting valid, comprehensible, and actionable information from large databases of web in e-Business environment and of using it to make crucial e-Business decisions. In this paper, we present the noble framework of data visualization system based on web mining for analyzing the characteristics of on-line customers in e-Business. We also propose the framework of forecasting system for providing the forecasting information of sales/purchase through the use of web mining based on artificial intelligence techniques such as back-propagation network, memory-based reasoning, and self-organizing map.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
• /
• v.12 no.3
• /
• pp.231-241
• /
• 2019

Web Usage Mining (WUM) is one part of Web mining and also the application of data mining technique. Web mining technology is used to identify and analyze user's access patterns by using web server log data generated by web users when users access web site. So first of all, it is important that the data should be acquired in a reasonable way before applying data mining techniques to discover user access patterns from web log. The main task of data acquisition is to efficiently obtain users' detailed click behavior in the process of users' visiting Web site. This paper mainly focuses on data acquisition stage before the first stage of web usage mining data process with activities like data acquisition strategy and field extraction algorithm. Field extraction algorithm performs the process of separating fields from the single line of the log files, and they are also well used in practical application for a large amount of user data.

• Communications for Statistical Applications and Methods
• /
• v.12 no.1
• /
• pp.191-197
• /
• 2005

Application of data mining techniques to the world wide web, referred to as web mining, has been the focus of several recent researches. With the explosive growth of information sources available on the world wide web, it has become increasingly necessary to track and analyze their usage patterns. In this study, we introduce a process of pre-processing and cluster analysis on web log data and suggest a distance measure considering the structural relationships between web contents. Also, we illustrate some real examples of cluster analysis for web log data and look into practical application of web usage mining for eCRM.

• Asia pacific journal of information systems
• /
• v.15 no.1
• /
• pp.63-79
• /
• 2005

Recommender systems are a personalized information filtering technology to help customers find the products they would like to purchase. Collaborative filtering is known to be the most successful recommendation technology, but its widespread use has exposed some problems such as sparsity and scalability in the e-business environment. In this paper, we propose a recommendation system, WebCF-PT based on Web usage mining and product taxonomy to enhance the recommendation quality and the system performance of traditional CF-based recommender systems. Web usage mining populates the rating database by tracking customers' shopping behaviors on the Web, so leading to better quality recommendations. The product taxonomy is used to improve the performance of searching for nearest neighbors through dimensionality reduction of the rating database. A prototype recommendation system, WebCF-PT is developed and Internet shopping mall, EBIB(e-Business & Intelligence Business) is constructed to test the WebCF-PT system.

• Proceedings of the Korean Institute of Intelligent Systems Conference
• /
• 2002.05a
• /
• pp.91-94
• /
• 2002

web Mining은 Network의 발전과 함께 그 중요성이 대두되고 있는 전자상거래(EC)에서 디지털화된 자료의 분석을 통하여 가상상점을 이용하는 고객의 이용경로, 검색 및 구매경로, 상품에 대한 고객의 검색 및 구매 경향을 정확히 파악하기 위해 중요한 주제로서 연구되고 있는 분야이다. 본 연구에서는 전자상거래(EC) 시스템의 디지털화된 자료를 분석할 때 기존의 통계적인 방법론에서 벗어나 고객의 주관적인 검색 및 구매의 의사결정 과정분석에서 퍼지이론을 도입하여 새로운 Web mining 방법론을 제안하였다.