B2B e-Marketplace에서의 재구매 의도에 미치는 신뢰요인에 관한 연구

A Study on the trust factors affecting repurchase intentions in a B2B e-Marketplace

  • 이종만 (진주국제대학교 경영정보학과) ;
  • 장주병 (서울시립대학교 경영학부) ;
  • 강태경 (진주국제대학교 경영정보학과)
  • 발행 : 2003.12.31

초록

This paper is empirical study on the trust factors affecting the repurchase intentions in a B2B e-Marketplace by survey instrument based on Likert-style 5 point measurement scale. The objective of this paper is evaluation of relationship between repurchase intentions and trust. The focus of this paper is the antecedents and consequences of buyer trust in a B2B e-Marketplace, not trust intermediaries or in third parties that might mediate between the buyer and e-Marketplace. The findings of this study are expected to increase the awareness of B2B e-Commerce adopter and implementers about the importance of trust in e-commerce participation.

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