참고문헌
- Swinyard, W. R. and Struman, K. D. : Market Segmentation. The Cornell H.R.A. Quarterly, 27(1):96, 1986 https://doi.org/10.1177/001088048602700318
- Morgan, M. S. : Benefit Dimensions of Midscale Restaurant Chains. The Cornell H.R.A. Quarterly, 34(2):40-45, 1993 https://doi.org/10.1177/001088049303400210
- Lewis, R. C. : Restaurant Advertising. Journal of Advertising Research, 21(5):69-75, 1981
- Muller, C. C. and Inman, C. : The Geodemographics of Restaurant Development. The Cornell H.R.A. Quarterly, 35(3):88-95, 1994 https://doi.org/10.1177/001088049403500319
- Bojanic, D. C. and Shea, L. J. : Segmentation for a Multiunit Restaurant Operation. The Cornell H.R.A. Quarterly, 38(4):56-61, 1997 https://doi.org/10.1177/001088049703800434
- June, L. P. and Smith, S. L. J. : Service Attributes and Situational Effects On Customer Preferences For Restaurant Dining. Journal of Travel Research, 26(2): 20-27, 1987 https://doi.org/10.1177/004728758702600205
- Auty S. : Consumer Choice and Segmentation in the Restaurant Industry. The Service Industries Journal, 12(3):324-339, 1992 https://doi.org/10.1080/02642069200000042
- Dube, L., Renaghan, L., and Miller, J. : Measuring Customer Satisfaction for Strategic Management. The Cornell H.R.A. Quarterly, 35(1):39-47, 1994
- Sheldon P. J. and Fox M. : The Role of Foodservice in Vaction Choice and Experience. Journal of Travel Research, 27(2):9-15, 1988 https://doi.org/10.1177/004728758802700202
- Kotler P. : Marketing Management. Prentice-Hall, New Jersey, 256, 1984
- URL address : http://www.nso.go.kr, http://www.nta.go.kr
- Toh, R. S. and Hu, M. Y. : A Multiple Discriminant Approach to Identifying Frequent Fliers in Airline Travel. Logistics and Transportation Review, 26(2): 179-197, 1990
- Cadotte, E. R. and Turgeon, N. : Key Factors in Guest Satisfaction. The Cornell H.R.A. Quarterly, 28(1):46, 1988
- Qu, H. : Determinant Factors and Choice Intention for Chinese Restaurant Dining. Journal of Restaurant & Foodservice Marketing, 2(2):35-49, 1997 https://doi.org/10.1300/J061v02n02_03
- Stevens, P., Knutson, B. and Patton, M. : DINESERV: A Tool for Measuring Service Quality in Restaurants. The Cornell H.R.A. Quarterly, 36(2):56-60, 1995 https://doi.org/10.1177/001088049503600226
- 곽동경, 박신정 : 인구통계학적 특성이 항공기내식 서비스 품질과 고객만족에 미치는 영향. 한국식생활문화학회지, 14(4):305-317, 1999
- 김신자, 김명애 : 사업체 급식서비스 품질의 업무형태별 만족요인 분석. 한국조리과학회지, 16(5):437-444, 2000
- Hart, C. W. and Troy, D. A. : Hospitality Management Library: Marketing. American Hotel & Motel Association, 101, 1986
- 김충련 : SAS라는 통계상자. 데이터리서치, 522, 1993
- Hsu, C. H. C., Byun, S. H. and Yang I. S. : Attitudes of Korean College Students towards Quick-Service, Family-Style, and Fine Dining Restaurants. Journal of Restaurant & Foodservice Marketing, 2(4):65-85, 1997 https://doi.org/10.1300/J061v02n04_05
- Heung, V. C. S., Wong, M. Y. and Qu H. : Airport-restaurant Service Quality in Hong Kong. The Cornell H.R.A. Quarterly, 41(3):8696, 2000
- Maclaurin, D. J. and Maclaurin, T. L. : Customer Perceptions of Singapore's Theme Restaurants. The Cornell H.R.A. Quarterly, 41(3):75-85, 2000 https://doi.org/10.1177/001088040004100319