한국의류산업학회지 (Fashion & Textile Research Journal)
- 제3권4호
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- Pages.330-336
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- 2001
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- 1229-2060(pISSN)
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- 2287-5743(eISSN)
인터넷 패션 쇼핑몰의 감성요소와 화면구성요소 만족도에 따른 포지셔닝 맵
A Positioning Map according to Satisfaction of Sensibility Elements and Screen Composition Elements of Internet Fashion Shopping Mall
- Park, Hyun-Hee (Dept. of Clothing & Textiles, Kyungpook National University) ;
- Ku, Yang-Suk (Dept. of Clothing & Textiles, Kyungpook National University)
- 투고 : 2001.09.21
- 발행 : 2001.11.30
초록
The purpose of this study was to construct positioning maps according to satisfaction of sensibility elements and screen composition elements of internet fashion shopping mall by using multidimensional scaling (MDS). A questionnaire and internet-site surfing was used for this research, and 200 responses were used for data analysis. MDS analysis showed the satisfaction levels of 10 sensibility elements and 5 screen composition elements satisfaction for 8 selected internet fashion shopping malls.