한국의류산업학회지 (Fashion & Textile Research Journal)

  • 제3권4호
  • /
  • Pages.330-336
  • /
  • 2001
  • /
  • 1229-2060(pISSN)
  • /
  • 2287-5743(eISSN)
한국의류산업학회 (The Society of Fashion and Textile Industry)
권호 표지

인터넷 패션 쇼핑몰의 감성요소와 화면구성요소 만족도에 따른 포지셔닝 맵

A Positioning Map according to Satisfaction of Sensibility Elements and Screen Composition Elements of Internet Fashion Shopping Mall

  • Park, Hyun-Hee (Dept. of Clothing & Textiles, Kyungpook National University) ;
  • Ku, Yang-Suk (Dept. of Clothing & Textiles, Kyungpook National University)
  • 투고 : 2001.09.21
  • 발행 : 2001.11.30
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초록

The purpose of this study was to construct positioning maps according to satisfaction of sensibility elements and screen composition elements of internet fashion shopping mall by using multidimensional scaling (MDS). A questionnaire and internet-site surfing was used for this research, and 200 responses were used for data analysis. MDS analysis showed the satisfaction levels of 10 sensibility elements and 5 screen composition elements satisfaction for 8 selected internet fashion shopping malls.

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