외모에 대한 사회.문화적 태도와 신체이미지가 의복추구혜택에 미치는 영향 -청소년기 여학생의 연령 집단별 차이 비교-

The Effect on Socioultural Attitude toward Appearance and Body Images on Clothing Benefits Sought -the comparison of age difference in female adolescents-

  • 조선명 (연세대학교 생활과학대학 의류환경학과) ;
  • 고애란 (연세대학교 생활과학대학 의류환경학과)
  • 발행 : 2001.09.01

초록

This study was based on social comparison theory, and the covariance structure model was designed, connecting sociocultural attitude, multifaceted body image, and clothing behaviour under sociocultural influence. The practical purpose of this study is to identify the effect of sociocultural attitude toward physical appearance on the affective aspect of body images, the cognitive/behavioral aspect of body images and clothing benefits sought, and to examine the age difference in the female adolescents. The results of this were as follows: 1) Sociocultural attitude toward physical appearance had a negative effect directly on the affective aspect of body images, and showed the highest value in the group of high school girls 2) Sociocultural attitude toward physical appearance had a positive influence directly on the cognitive/behavioral aspect of body images, and high school girls'model showed the highest values significantly as well 3) High school girls'model showed the highest value significantly in the effect of the affective aspect of body images on the cognitive/behavioral aspect of body images. However, college group's model didn's show significant value 4) Middle school girls'model showed higher value positively than the other groups in the effect of the cognitive/behavioral aspect of body images on clothing benefits sought, and the high school girls' model showed higher value negatively in the effect of the affective aspect of body images on clothing benefits sought.

키워드

참고문헌

  1. 잡지 광고의 여성 역할 이미지에 관한 연구 김희정
  2. 한겨례신문 고교생 방학 여가시간 때 자거나 TV시청이 50% 권혁철
  3. 중앙일보 여름 TV 10대들이 최대고객 박정호
  4. 사회비평 v.17 소비와 광고 속의 신체이미지: 아름다움의 담론 성영신
  5. 청소년기의 자의식 및 체중조절행동과 의복행동과의 관련 연구 심정은
  6. 중앙일보 청소년 TV 보는게 낙 오대영
  7. 광고모델의 신체적 매력이 수용자에 미치는 효과 연구 조근영
  8. LISREL에 의한 구조방정식 모델 조현철
  9. 한겨례신문 청소년 절반이 '연예인 되고 싶다'
  10. 한국일보 미스코리아 40년사
  11. 한국의류학회지 v.22 no.3 신체만족도와 이상적인 신체상의 중요성이 의복추구혜택에 미치는 영향 황진숙
  12. 한국의류학회지 v.22 no.8 미국 여대생의 신체이미지가 의복태도, 유행혁신성, 쇼핑에 미치는 영향 연구 황진숙
  13. The Multidimensional Body-Self Relations Questionnaire Cash, T. F.;Thompson, J. K.
  14. Body Images-Development, Deviance, and Change Cash, T. F.;Pruzinksy, T.
  15. Sex Roles v.37 Body image and body shape ideals in magazines: Exposure, awareness, and internalization Cusumano, D. L.;Thompson, J. K.
  16. Journal of Personality and Social Psychology v.62 no.2 Effects of self-focus, discrepancy between self and standard, and outcome expectancy favorablity on the tendency to match self to standard or to withdraw Duval, T. S.;Duval, V. H.;Mulilis, J. P.
  17. The Body in Consumer Culture Featherstone, M.
  18. Human Relations v.7 A theory of social comparison process Festinger, L.
  19. Psychometric methods Guilford, J. P.
  20. International Journal of Eating Disorders v.17 no.1 Development and validation of the sociocultural attitude towards appearance questionnaire Heinberg, L. J.;Thompson, J. K.;Stormer, S. M.
  21. Body image, eating disorder, and obesity: An integrative guide for assessment and treatment Theories of body image: perceptual, developmental, and sociocultural factors Heinberg, L. J.;J. K. Thompson(ed.)
  22. Psychological Review v.94 no.3 Self-discrepancy: a theory relating self and affect Higgins, E. T.
  23. LISREL8: Structural Equation Modeling with the SIMPLIS Command Language Joreskog, K. G.;Sorborn, D.
  24. Clothing and Textiles Research Journal v.12 no.4 Effects of state of fatness perception on weight conscious women's clothing practices Kwon, Y. H.;Parham, E. S.
  25. Clothing and Textiles Research Journal v.17 no.4 A Structural Model for Weight Satisfaction, Self-Consciousness and Women's Use of Clothing in Mood Enhancement Kwon Y. H.;Shim, S. Y.
  26. Clothing and Textiles Research Journal v.8 no.2 Body cathexis and satisfaction with fit of apparel LaBat, K. L.;Delong, M. R.
  27. The prevention of eating disorders The mass media and disordered eating: implications for primary prevention Levine, M. P.;Smolak, L.Noordenbos, G. B.;Vandereycken N.
  28. Journal of Sex Research v.22 U. S. trends in feminine beauty and over adaption Mazur, A.
  29. Journal of Marketing Research v.27 no.Nov. A cognitive model of the antecedents and consequences of satisfaction decision Oliver, R. L.
  30. Journal of Consumer Research v.18 no.1 Social comparison and the idealized image of advertising Richins, M. L.
  31. A Beginner's Guide to Structural Equation Modeling Schumacker, R. E.;Lomax, R. G.
  32. Clothing and Textiles Research Journal v.12 no.2 Benefit segments of the female apparel market: psychographics, shopping orientation, and demographics Shim, S. Y.;Bickle, M. C.
  33. International Journal of Eating Disorders v.19 no.2 Explanations of body image disturbance: a test of maturational status, negative verbal commentary, social comparison, and sociocultural hypotheses Stormer, S. M.;Thompson, J. K.
  34. Body Image Disturbance, Assessment and Treatment Thompson, J. K.
  35. Journal of Social Issues v.55 no.2 The media's influence on body image disturbance and eating disorders: we've reviled them, now can we rehabilitate them? Thompson, J. K.;Heinberg, L. J.