Comparative Analysis of Korean Consumption Behavior in Chicken

한국인의 닭고기 소비행태에 관한 비교분석

The major objective of this study is provide to basic data for developing of new chicken products. The findings from this study are as follow. Eating times of chicken is increased in comparison with National Livestock Cooperative Federation(NLCF) & Korea Chicken Council(KCC)s survey results. Consumers are frequently having fried chicken and this results are no difference in KCCs survey results. In eating place of chicken, consumers are mostly preferred to have chicken at home. In the use of chicken consumption, the ratio of replacing meal is high and this is no difference in previous study. However there are a few differences in consumption behavior by age and gender.