Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Effects of Multiple Body Image on Clothing Behavior

다차원적 신체이미지가 의복행동에 미치는 영향

  • Published : 2001.02.01
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Abstract

The purpose of this study was to investigate the relation between various aspects of multiple body image and clothing behavior i.e. individuality/self expression, body improvement, social approval, sex appeal. The data were collected from 498 female university students in Seoul and Kyong Ki Province and analyzed using factor analysis, Pearsons correlations, reliability test, analysis of variance, and multiple regression analysis. The results of this study were as follows: 1) Four dimensions of multiple body image were identified : appearance, body attractiveness, degree of fitness and atheletic skill. 2) Perception on appearance and fitness aspect of multiple body image has a positive correlation with all aspects of clothing behavior i.e. individuality/self expression, body improvement, social approval and sex appeal of clothing behavior. Body attractiveness and atheletic skill of multiple body image also had a positive correlation with individuality/self expression, and sex appeal.

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References

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