Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
권호 표지

A Study on Customer Satisfaction of Sensibility for Automotive Interior Design Using Structural Equation Model

구조방정식 모델을 활용한 자동차 내장디자인의 고객감성 만족에 관한 연구

  • Chun, Young-Ho (Dept. of Computer Engineering & Information, Hongik University) ;
  • Baek, In-Giㄷ (Dept. of Computer Engineering & Information, Hongik University) ;
  • Shin, Jung-Tae (Dept. of Computer Engineering & Information, Hongik University)
  • 전영호 (홍익대학교 정보 ${\cdot}$ 컴퓨터 공학부) ;
  • 백인기 (홍익대학교 정보 ${\cdot}$ 컴퓨터 공학부) ;
  • 신정태 (홍익대학교 정보 ${\cdot}$ 컴퓨터 공학부)
  • Published : 2000.12.01
Download PDF
⟨ Previous Next ⟩

Abstract

There can be a hierarchy among sensibility vocabularies by degree of abstractness. The higher degree of adstractness, the more difficult measuring satisfaction of sensibility. The objective of this study is to quantify customer satisfaction of his/her sensibility by using hierarchy of sensibility and Structural Equation Model(SEM).

Keywords