A Study on the Necessity and The Role Change of Information Intermediaries in Virtual Market

가상시장에서의 중개인의 필요성과 역할변화에 관한 연구

There is a controversy over the necessity of information intermediaries in virtual market. This study tried to suggest several reasons why they would still flourish in virtual market. It also tried to find out their roles and to forecast their role changes in the future on the basis of Delphi analysis. Though an exploratory study, this can shed some lights on the future studies related to information intermediaries and virtual market.