A study on local economy activation of Japan by herv -A case of herb festival in Kawaguchikocho Japan-

허브를 이용한 일본의 지역경제활성화에 관한 연구 -일본(日本) Kawaguchikocho의 Herb Festival의 사례연구-

This study proposes the following directions on the basis of results gained from a survey in Yamanasihyun Kawaguchikocho, where the herb festival is successfully held, in order to activate the local economy by herb. 1) The herb education for person in charge in the local authorities, the promoter of herb festival, has to be preceded and the local residents should try to understand what the herb is. 2) For a successful herb festival in the aspect of local economy and environmental conservation, detailed basic study and publicity including human -, natural environment, ecological conditions for herb should be peformed. 3) Herb event should have various programs and formats to arouse the user's interest and should be a place for environmental education.