Journal of the Korean Society of Costume (복식)
- Volume 49
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- Pages.113-124
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- 1999
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- 1229-6880(pISSN)
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- 2287-7827(eISSN)
Perceived Differences in Brands of Jeans; Classification and Characteristics of Brand-Switching
청바지제품의 지각된 상표간 차이에 따른 상표전환의 유형과 특성
Abstract
The purpose of this study was to categorize brand-switching behaviors into subdivided groups by variety seeking and perceived differences between brands and to compare and to analyze brand-switching motive perceived differences between brands clothing-involvement and buying price among the subdivided groups. The subjects were 343 female and male to have jean pants-buying experience in their age of 20-29 living in Seoul and Kyunggi province. For the analysis of the data mean frequency t-test
Keywords
- brand-switcning;
- variety-seeking;
- brand-switching motives;
- perceived differences between brand;
- clothing-involvement
- 상표전환;
- 다양성추구;
- 상표전환동기;
- 지각된 상표간 차이;
- 의복관여도;