한국식생활문화학회지 (Journal of the Korean Society of Food Culture)
- 제13권1호
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- Pages.37-46
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- 1998
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- 1225-7060(pISSN)
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- 2288-7148(eISSN)
유통구조의 변화가 식행동에 미치는 영향
The Effect of Change of the Distribution Structure on the Food Purchasing Behavior
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Lee, Jong-Mee
(Department of Food and Nutrition, College of Home Science, Ewha Womans University) ;
- Lee, Hyun-Sook (Department of Food and Nutrition, College of Home Science, Ewha Womans University)
- 발행 : 1998.05.30
초록
Distribution structure is the link between a society's needs and its industrial responses. A change in distribution structure brings about a consumption structure which may results in considerable changes in lifestyle including food habits. The purpose of this study was to evaluate a effect of change of distribution structure on the food purchase. The survey was carried from May to June, 1997 by way of questionnaire of 407 housewives, aged 23-64 years, in Seoul and the capital area. The questionaire consists of sociodemographic characteristics of the subjects and distribution channel, information route of food selection, acknowledgement and coefficient of utilization of new distribution channel, mainly used distribution channel in food purchase, important factors in food selection, and food purchasing behavior. Their data were statistically analyzed based on frequency, mean, and
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