Journal of Families and Better Life (가정과삶의질연구)

Korean Home Management Association (가정과삶의질학회)
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A Study on Consumer Information Needs

소비자 정보의 요구에 관한연구

  • Lee, Eun-Hui (Dept, of Hpme Management, Inha Univ.) ;
  • Rhee, Gi-Chun (Dept, of Consumer and Child Studies, Seoul National Univ.)
  • Published : 1996.06.01
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Abstract

This study attempts to explore urban married women's consumer information needs through assessing their demand level for information. In addition the causality of consumer information needs and related variables is investigated, Major findings are the following: (1) Respondent's needs for consumer information on the color television set and the tryply-pan are in very high level. (2) Among several relevant characteristics respondents' product involvement and perception on the quality differences is strongly related to information needs, (3) Respondents' self-confidence in the product evaluation respondents' perception of the price dispersion and product complexity show a positive effects on the level of information needs. (4) Respondents' age educational level purchasing experience show a negative effects on the level of information needs.

Keywords

References

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