경쟁적 확산모형을 이용한 국내 위성방송서비스 수요분석

Demand analysis for the domestic satellite broadcasting service using the competitive diffusion model

The future demand of the satellite broadcasting service is analyzed through the competitive diffusion model. Diffusion rates of the satellite broadcasting service in the case that the decreasing effect due to the cable TV service is considered are smaller than those in the independent case. Diffusion rates of the satellite broadcasting service are shown to become different according to environmental conditions.