경영과학 (Korean Management Science Review)
- 제12권3호
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- Pages.163-175
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- 1995
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- 1225-1100(pISSN)
경쟁적 확산모형을 이용한 국내 위성방송서비스 수요분석
Demand analysis for the domestic satellite broadcasting service using the competitive diffusion model
초록
The future demand of the satellite broadcasting service is analyzed through the competitive diffusion model. Diffusion rates of the satellite broadcasting service in the case that the decreasing effect due to the cable TV service is considered are smaller than those in the independent case. Diffusion rates of the satellite broadcasting service are shown to become different according to environmental conditions.
키워드