Journal of the Korean Society of Food Culture (한국식생활문화학회지)
- Volume 10 Issue 4
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- Pages.327-337
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- 1995
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- 1225-7060(pISSN)
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- 2288-7148(eISSN)
Assessing how the Yonsei University Foodservice is perceived by the students: Toward an effective strategy formulation
효율적인 대학급식 관리체계 및 경영전략을 위한 소비자 태도 분석
- Yang, Il-Sun (Department of Food and Nutrition, Yonsei University) ;
- Jang, Yoon-Jung (Department of Food and Nutrition, Yonsei University) ;
- Kim, Sung-Hye (Department of Food and Nutrition, Yonsei University) ;
- Kim, Dong-Hoon (Department of Business and Administration, Yonsei University)
- 양일선 (연세대학교 생활과학대학 식품영양학과) ;
- 장윤정 (연세대학교 생활과학대학 식품영양학과) ;
- 김성혜 (연세대학교 생활과학대학 식품영양학과) ;
- 김동훈 (연세대학교 상경대학 경영학과)
- Published : 1995.10.30
Abstract
The purposes of this study were to: (a) identify college students' patronage behaviors, (b) develop an instrument measuring the attitudes of University Students towards university foodservices management practices, (c) determine university students' attitude towards the four types of university foodservices, and (d) provide recommendations on marketing strategies for university foodservice. Questionnaires were hand delivered to 600 Yonsei University students by designated coordinators. A total of 549 questionnaires were usable; resulting in an 93.3% response rate. The survey was conducted between November 28 to December 4, 1995. Statistical data analysis was completed using the SAS Programs for descriptive analysis, T-test,
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