참고문헌
- 호텔 서비스 상품이 경영성과에 미치는 영향에 관한 연구(박사학위논문) 강남국
- 호텔 서비스 품질의 측정 및 평가에 관한 연구(석사학위논문) 김미정
- 서비스질의 경정요인에 관한연구(석사학위논문) 김부원
- 이밴트의 마술 도미오카켄;최유진(역);이두엽(역)
- 디벨로퍼(국제산업정보연구소) no.7,8월 주제공원 월별 입장객수 추이분석과 마케팅 측면의 시사점 엄서호
- 현대마케팅론 유동근
- 한국관광학회지 no.17 서비스 지으이 측정에 관한연구 : 호텔서비스를 대상으로 윤미희;엄서호
- Thema Park에서의 상품점 운영에 관한연구(석사학위논문) 이동열
- サ-ヒス.ァネシメソトサ-ヒス 向上에 理論 と實際 前田勇;作古貞義
- 주제공원의 포지셔닝에 관한 연구(석사학위논문) 정필용
- 서비스 징의 평가와 측정에 관한 연구(석사학위논문) 최효만
- Consumer Behavior and Marking Action Assael,H.
- AMA Educator's Proceedings Dimensions of Service Quality: Method ARTIFACTS? Babakus,E.
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- Journal of Marketing v.56 no.July Measuring Service Quality: A Reexamination and Extension Cronin,J.J.;S.A.Taylor
- Socal Resaerch Methods Dooley,D.
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- Principles of Marketing Kotler,P.
- AMA Educator's proceedings A Comparison of Attribute Importance and Expectation Scales for Measuring Service Quality Lambert,D.M.
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- Journal of Retailing v.64 no.1 SERVQUAL:A Multi-Item Scale for Measuring Consumer Perceptions of Service Quality Parasuraman,A.;V.A.Zeithaml;L.L.Berry