A Study on Market Segmentation of Urban Park

도시공원의 시장분할에 관한 연구

The purpose of this study is to suggest a method for identifying target markets of potential urban park users by their sociodemographic variables. Data was classified into(ⅰ) users vs. nonusers ; (ⅱ) of chosen three urban parks ; or(ⅲ) users of each urban park then analyzed by discriminant analysis. The results showed that linear combination of selected sociodemographic variables could be used for identifying target markets in some cases. In general, season and sex were the most powerful discriminant variables. But the other cases were not satisfactory. The weak points of this study due to adapting secondary data for analysis were discussed.