Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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A Consumer Survey in Seoul Area on Marketed Kimchi Products

시판김치의 수도권 소비자에 대한 조사 연구

  • Yoon, Suk-In (Korea Foods Industry Ass. Inc. Food Research Institute) ;
  • Kim, Young-Chan (Korea Foods Industry Ass. Inc. Food Research Institute) ;
  • Lee, Chul (Korea Foods Industry Ass. Inc. Food Research Institute)
  • 윤석인 (한국식품공업협회 식품연구소) ;
  • 김영찬 (한국식품공업협회 식품연구소) ;
  • 이철 (한국식품공업협회 식품연구소)
  • Published : 1988.12.30
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Abstract

A consumer survey(2, 251 residents) on marketed kimchi products in Seoul and near Seoul Area were investigated for marketablity and quality improvement of kimchi. The results obtained as follow. 1. The proportion of subjects who has bought the marketed kimchi products was 24%, some factors(ages, type of housing, family system, income) were investigated. 2. The major motivation season and favorite kinds of kimchi for purchasing the products were investigated. And Subjects bought the needed amount for 1 day at hygienic store. 3. Subjects prefered the taste of kimchi which is medium level in sour, sweet, salty and hot. The most urgent improvement for the marketed kimchi is the sanitation. If marketed kimchi were improved over the aspects, the proportion of subjects who would buy the products was 54%.

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