과제정보
This research was supported by Basic Science Resear ch Program through the National Research Foundation of Korea(NRF) funded by the Ministry of Education(NRF-2014R1A1A2055266)
국제학술발표논문집 (International conference on construction engineering and project management)
- The 6th International Conference on Construction Engineering and Project Management
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- Pages.486-490
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- 2015
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- 2508-9048(eISSN)
Utilizing SWOT Model to Define a Strategy for the Korean Construction Companies in Preparation of the Changes in the Global Construction Market
- Kim, HwaRang (School of Architecture, Seoul National University of Science & Technology) ;
- Jang, HyounSeung (School of Architecture, Seoul National University of Science & Technology)
- 발행 : 2015.10.11
초록
SWOT model was used to develop strategies for the Korean construction firms in entering the global construction market. Literature review, official statistics survey and other research methods were utilized in order to extract internal and external environmental factors of both the firm and local area. By extracting strength, weakness, opportunity and threat factors, a total of 12 strategies were produced: SO (Strengths-Opportunities), ST (Strengths-Threats), WT (Weaknesses-Threats), and WO (Weaknesses-Opportunities). The result of the study can be utilized as a basic data in developing a strategy for the Korean construction firms to penetrate into the global construction market.