Proceedings of the Korean Society of Computer Information Conference (한국컴퓨터정보학회:학술대회논문집)

Korean Society of Computer Information (한국컴퓨터정보학회)
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Usage of DOI to Improve Profitability in Contents Distribution

콘텐츠유통에서의 수익성 향상을 위한 DOI 활용

  • Park, Sungbum (Department of Management Planning, National Information Society Agency) ;
  • Lee, Sangwon (Division of Information and Electronic Commerce, Wonkwang University)
  • 박승범 (한국정보화진흥원 경영기획부) ;
  • 이상원 (원광대학교 정보전자상거래학부(정보과학연구소))
  • Published : 2013.07.17
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Abstract

When content is presented within an appropriate context, that exposure for digital contents providers is most effective. We research on how DOI could increase the profitability of content distribution strategies. We examine traditional works of distribution channels and setup DOI-enabled scenarios.

Keywords