Body cathexis and fashion image of female collegians by somatotype

20대 여성의 체형별 신체만족도와 패션이미지 연구

The purpose of this study was to find the differences of the real somatotype and the ideal somato type and fashion image sought in female collegians by somatotype. In addition, WHR, CWR, and body cathexis was analysed. ANOVA test, Duncan's multiple range test, and x2 test was used as statistical analyses. The results were as follows. 1. WHR of thin, regular, fat somatotype was 0.75, 0.76, and 0.83, respectively while CWR was 0.77 in thin, 0.81 in regular, 0.80 in fat somatotype. The respondents who considered themselves overweight recognized themselves fatter than real weight. 2. They were not satisfied with bust girth in thin, thigh part and calf part in regular people, and all part except foot length, hand length and sleeve length. 3. Clothing image sought by 45.5% female collegians was fashionable and raffine and that sought by 10.4% female collegians was elegant and graceful. 4. Among the body area, body parts that may have an effect on body image were body length in 13.1% of the respondents, waist girth in 10.7% of those thought, and hip girth in 10.0% of the respondents.