대한안전경영과학회:학술대회논문집 (Proceedings of the Safety Management and Science Conference)
- 대한안전경영과학회 2008년도 추계학술대회
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- Pages.177-187
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- 2008
소비자의 광고서비스품질에 대한 태도 연구 - TV광고품질을 중심으로 -
A Study on The attitude of consumers toward advertisement
초록
Today, Advertisement affects the daily consumption life of consumers because of the features and advantages of advertisement. In particular, and so does the TV advertisement. Therefore, customer education is required for the consumers so that they can lead a rational consumption through TV advertisement quality. The purpose of this research is to offer basic data which can help consumers to acquire necessary information and conduct rational consumption through TV advertisement. Also purchasing behavior of consumers communicate, demographic background, TV advertisement quality of what is the attitude of the relative influence presents.
키워드