소비자의 광고서비스품질에 대한 태도 연구 - TV광고품질을 중심으로 -

A Study on The attitude of consumers toward advertisement

Today, Advertisement affects the daily consumption life of consumers because of the features and advantages of advertisement. In particular, and so does the TV advertisement. Therefore, customer education is required for the consumers so that they can lead a rational consumption through TV advertisement quality. The purpose of this research is to offer basic data which can help consumers to acquire necessary information and conduct rational consumption through TV advertisement. Also purchasing behavior of consumers communicate, demographic background, TV advertisement quality of what is the attitude of the relative influence presents.