Application of CRM to Mobile Communication Industry

  • Tian, Liang (Faculty of Management and Economics, Kunming University of Science and Technology) ;
  • Zhang, Xian-Hua (unnan University of Finance and Economics)
  • Published : 2007.02.08

Abstract

Established CRM system provides a powerful help for maintaining existing client, attracting new client, making profit from client or mobile communication industry. In the system structure of CRM eye, the mobile communication industry of CRM can be divided into three levels. : channel layer; operation layer, analysis layer. The data mining of CRM in mobile communication industry fall into six stages. Finally article gives some CRM's examples to illustrate how to gain client, enhance client's value, and how to maintain existing client.

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