A CASE STUDY ON IMPROVEMENT OF SERVICE PRODUCTIVITY IN THEME PARK INDUSTRY

테마파크 산업분야의 서비스 생산성 향상 방안 사례 연구

The structure of industry has changed from manufacturing economy to service industry economy. Especially when it comes to the standard of the countries with OECD membership, the ratio of the service industry regarding the total industry as well as the total working labor has been reaching to 70%. Considering these facts in mind, the productivity of service industry has become crucial day by day. Under this situation, this study aims to help seeking the solution to enhance the productivity by comparing and analyzing the productivity level of theme park industry in Korea with that of an advanced country. The service productivity of two companies that represent tour and leisure industry in Korea and Japan are compared and analyzed, and through this it suggests ways to improve service productivity of theme park industry in Korea.