Proceedings of the Korean Operations and Management Science Society Conference (한국경영과학회:학술대회논문집)
- 2006.05a
- /
- Pages.45-48
- /
- 2006
Development of Customer-Centered Convergence Service Concepts: A Systematic Framework and a Case Study in Telecommunications Industry
고객 중심의 컨버전스 서비스 컨셉개발: 절차 체계 및 통신 컨버전스 서비스 사례연구
-
Kim Gwang-Jae
;
- Min Dae-Gi ;
- Yuk Jin-Beom ;
- Park Jeong-Sik ;
-
Lee Ji-Hyeong
;
- Choi Jae-Gyeong ;
- Ryu Gyeong-Seok
-
김광재
(포항공과대학교 산업경영공학부)
;
- 민대기 (포항공과대학교 산업경영공학부) ;
- 육진범 (포항공과대학교 산업경영공학부) ;
- 박정석 (한국전자통신연구원) ;
-
이지형
(한국전자통신연구원)
;
- 최재경 (한국전자통신연구원) ;
- 류경석 (한국전자통신연구원)
- Published : 2006.05.01
Abstract
This paper proposes a systematic framework for developing new service concepts, with an emphasis on the customer's perspective. The framework consists of three phases; identification of customer needs, extraction of new service opportunities, and generation of new service concepts. The proposed framework is demonstrated through a case study in the telecommunications industry.
Keywords