한국유통학회:학술대회논문집 (Proceedings of the Korean DIstribution Association Conference)
- 한국유통학회 2005년도 추계학술대회 발표논문집
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- Pages.385-416
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- 2005
웰빙산업 시장의 형성과정과 웰빙마케팅 메커니즘에 관한 연구
Development Processes of Well-being Market and Mechanism of Well-being Marketing
- Lee, Min-Sang (Department of Distribution Management, HyupSung University) ;
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Sim, Wan-Seop
(Department of Distribution Information, Hanzhong University)
- 발행 : 2005.11.19
초록
몇 년 전부터 불어 닥친 웰빙(Well-being) 증가하면서 동시에 삶의 질을 함께 추구하자는 주장이 제기되고 있으나 단순히 사회
The rapid growth of wide Korean Well-being Market in recent years. The purpose of this is to define the definition of 'Development Processes of Well-being Market and Mechanism of Well-being Marketing' and discover the main factorss of the Mechanism of Well-being Marketing in order for Korean Well-being Market to be Successful, it must have a Competitive Advantage. But as of yet, there virtually no such strategies. Hitting upon this situation, this study intends to discover the Mechanism of Well-being Marketing in Korean Well-being Market Consequently, the study results show that Market Advantage like Well-being, Real valuece, and Well-being Marketing product in Korean Well-being Market.
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